In this solo episode, Erin Power walks through the top obstacles health coaches report facing on their path to success. Drawing from an end-of-year survey conducted with students and graduates of Primal Health Coach Institute, Erin breaks down why these challenges persist, why they are completely solvable, and how coaches can begin addressing them right now.
The three most common obstacles identified were: finding paying clients, confidence in marketing and business development, and navigating technology. Erin reframes each of these as learnable skills rather than fixed limitations.
Episode Overview
0:00 Intro and context for the end-of-year survey
2:45 Scope of practice and industry responsibility
5:10 The survey question: biggest obstacles to coaching success
6:10 Top three obstacles identified
8:00 Obstacle #1: Finding paying clients
11:10 Why there are more than enough clients
14:30 Clients find you when you put yourself out there
17:30 Obstacle #2: Confidence in marketing
20:10 Confidence is built through execution, not perfection
23:40 Obstacle #3: Technology
26:00 Simple tech stack for getting started
30:30 Final encouragement and closing thoughts (episode ends ~34:41)
Key Concepts in This Episode
Finding Paying Clients
Erin emphasizes that there are far more potential clients than any one coach could ever serve. The challenge is not demand, but visibility. Clients must be able to find you and understand what you offer.
Marketing Builds Confidence
Confidence does not come before action. It is earned through repetition, experimentation, and being willing to publish imperfect work.
Low Stakes, High Return
Early marketing efforts often reach very few people, which actually lowers the risk. This gives coaches room to practice and improve.
Technology as a Skillset
Booking links, websites, payment processors, and forms are framed as accessible tools designed for beginners. Most platforms offer help and support for non-technical users.
Customer Journey Awareness
Erin encourages coaches to think like consumers themselves, using their own experiences as guides to create smooth, intuitive client experiences.
Connect with Erin
• Submit your questions: podcast@primalhealthcoach.com
• Website: primalhealthcoach.com
• Instagram: @primalhealthcoach
Ready to turn your passion for health into lasting impact?
Health Coach Radio offers real conversations and practical guidance for health coaches at every stage. Hosted by Erin Power and powered by Primal Health Coach Institute, the show supports coaches in building sustainable, ethical, and impactful practices.
