Yuri Elkaim is a business coach for health professionals who want to scale their coaching business. Yuri says that his superpower is being able to simplify the complex world of health and reduce your confusion with clear, actionable, and science-backed advice that cuts through the nonsense.
Yuri believes that new health coaches and entrepreneurs should do three things:
- Create an impactful product that gets results.
- Use paid advertising to get clients in the door and get results for them.
- Ride the wave of all your organic traffic flow.
Building your business from scratch with organic (aka accidental) marketing efforts can work but it takes ages. Paid traffic gets you found more quickly than organic.
This conversation with Yuri covers topics like how to get your first clients, how social media really works, how to go from a side hustle to a business, what products deserve paid ads, and how webinars filter out the uncommitted clients. Yuri also shares with us how to value commitment over conversion, when to become a social media influencer, how to price your products and services, why you should learn to do your own ads, and then some real specifics on how to actually deliver your products. Plus, as a bonus, he teaches the four things you need to do to reach a million dollars so stick around right to the end!
Connect with Yuri at:
Episode Overview:
0:00 Introduction
1:03 Yuri Elkhaim's Origin Story and Health Journey
5:00 Finding Clients: The Key to Success
7:35 The Challenges of Organic Marketing Efforts
10:09 The Power of Webinars in Paid Advertising
17:07 Paid Ads: Starting Early vs. Growing Businesses
20:54 Acquiring Clients: Quality vs. Quantity
27:33 Pricing Strategies and Client Acquisition Support
30:26 The Pitfalls of Outsourcing Marketing Efforts
33:01 Importance of Personalized Messaging in Marketing
33:17 Marketing Mastery
36:14 In-House Advantage
39:15 Product Delivery Focus
44:11 One-on-One vs. Group Coaching
46:24 Maximizing Coaching Efficiency
55:02 Group Coaching Dynamics
57:36 Building a Business Transition
1:00:15 Time Management Strategies
1:03:14 Balancing Pragmatism and Energy
1:06:24 Investing in Growth
Health Coach Radio is a podcast that dives deep into the world of health and fitness coaching, brought to you by Primal Health Coach Institute, founded by the renowned Mark Sisson. Join your hosts, Erin and Laura, both proud graduates of Primal Health Coach Institute, as they share inspiring stories and expert insights on elevating your coaching practice.
If you're curious about transforming your life through the power of health and/or fitness coaching, visit
primalhealthcoach.com/hcr/. Discover the transformative journey of Primal living and explore how Primal Health Coach Institute can empower you to make a real impact on people's lives.
