Health Coach Identity Crisis (& How to Fix It) with Erin Power

Health Coach Identity Crisis (& How to Fix It) with Erin Power

Author: Primal Health Coach Institute July 22, 2025 Duration: 30:57

In this honest and clarifying solo episode, Erin Power tackles a question that many new—and even seasoned—coaches quietly ask: What is the actual job of a health coach?

As health coaching gains visibility, confusion about the role is growing—among clients, the public, and sometimes even coaches themselves. Erin shares her candid take on where health coaching fits in today's wellness landscape, how it's evolving, and why coaches should feel empowered—not uncertain—about their place in the industry.

Whether you're just launching your practice, feeling unclear about your scope, or navigating a crowded wellness space, this episode will help you reset, reframe, and move forward with clarity.

In this episode, you will learn:
- What defines a coach vs. consultant, influencer, or trainer
- How to explain your role to clients (and to yourself)
- The difference between doing the work and holding the space
- Why confusion around coaching isn't your fault—and what to do about it

Episode Overview:
0:00 Intro
1:03 - Defining the Role: Clarity in Coaching
03:10 - Staying in Scope: What's Out of Bounds
08:00 - The Difference Between Coaching, Training, and Nutrition
13:10 - Coaching in Action: The Thank You Card Story
17:10 - Bridging the Gap Between Knowing and Doing
21:30 - Deep Listening, Co-Leadership, and Client-Led Coaching
24:30 - Coaching Through Failure, Not Perfection
27:00 - The Whole-Person Approach to Health
29:00 - Be a Guide, Not a Guru

Connect with Erin on:
Submit your questions to help@primalhealthcoach.com
Website: https://primalhealthcoach.com
Instagram: @primalhealthcoach

Ready to turn your passion for health into lasting impact?

Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference.

Curious about what's possible for your own health coaching journey?

Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.


Tune in to Health Coach Radio for a straightforward look at what it really takes to build and sustain a career in this growing field. Hosted by master coach Erin Power and presented by the Primal Health Coach Institute, this podcast moves beyond theory to focus on the practical realities of running a coaching business. You’ll find conversations here that tackle the unspoken challenges-from client acquisition and pricing strategies to maintaining your own passion amidst the daily grind. Each episode features insights from experienced professionals who are actively shaping the wellness industry, offering listeners a blend of tactical advice and genuine inspiration. Whether you're just considering this path or are years into your practice, the discussions provide a valuable perspective on turning a calling into a viable livelihood. It’s a resource for anyone ready to think of their health coaching work not just as a craft, but as a sustainable enterprise. New conversations arrive every Tuesday, ready to meet you wherever you are in your professional journey.
Author: Language: English Episodes: 100

Health Coach Radio
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