The Healthtech Marketing Show: From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy

The Healthtech Marketing Show: From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy

Author: Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry September 21, 2026 Duration: 33:28
Ep 142 - From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy Another special episode from the vault. Instead of Adam Turinas hosting, you’ll hear his colleague Mark Erwich, Chief Strategy Officer at Health Launchpad, and Adam as guests on the Sway Health Podcast, in conversation with Colin Hung. They recorded this about a year ago, but if anything, the topic feels more relevant today than it did then. They get into the real mechanics of the healthcare buyer journey. Sales cycles are running past a year. Buying groups keep growing. And there’s a stat that still stops people in their tracks: most buyers say they end up choosing the first company they call, which means their minds are largely made up before they ever pick up the phone. AI is only making this harder, since it gives buyers even more ways to research before they talk to a vendor at all. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

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Author: Language: English Episodes: 50

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