The Healthtech Marketing Show: How To Revitalize Your Brand

The Healthtech Marketing Show: How To Revitalize Your Brand

Author: Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry March 30, 2026 Duration: 31:52
How To Revitalize Your Brand Brand is one of those words that can clear a room in a B2B company faster than almost anything else. The moment you say it, someone in the C-suite starts thinking about pipeline, not long-term equity. I know that instinct well. But on this episode, host Adam Turinas wants to make the case, through two genuinely sharp practitioners, that brand is not the soft stuff. It is what makes everything else in your marketing work harder, and how to make your brand an even stronger asset. He is joined by Arushi Awasthi, Director of Brand and Communications at Innovaccer, who lays the foundation for why B2B healthtech companies cannot afford to treat it as an afterthought. Then, Rebecca Whaley, Senior Vice President of Marketing at Nordic, shares how to actually revitalize and operationalize your brand inside a complex healthcare organization. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Tune into the Healthcare NOW Radio Podcast Network for a deep and ongoing conversation about the forces reshaping medicine. This isn't just a single show, but a curated collection of podcasts featuring genuine discussions with the people driving change. You'll hear from established thought leaders and the field's most influential voices as they break down complex topics, from the practical implementation of telehealth and the critical importance of data security to the evolving policies and breakthrough innovations in biotech and pharma. Each episode goes beyond the headlines to explore what new technologies, value-based care models, and interoperability standards actually mean for professionals on the ground. Whether you're focused on health IT, compliance, med tech, or broader industry trends, this network provides a essential audio hub. It's where the healthcare industry tunes in to understand its own future, offering clarity on everything from daily operational challenges to long-term strategic shifts. Discover a podcast that serves as your direct line to the expertise and debates defining modern healthcare.
Author: Language: English Episodes: 100

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com
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