The Healthtech Marketing Show: What Actually Makes Event Marketing Work in Healthtech

The Healthtech Marketing Show: What Actually Makes Event Marketing Work in Healthtech

Author: Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry April 19, 2026 Duration: 32:16
What Actually Makes Event Marketing Work in Healthtech Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always an expectation of a positive ROI from them. On this episode host Adam Turinas goes deep with two highly experienced and brilliant health tech marketers on their strategies for creating highly engaging events that deliver strong results: Lea Chatham, VP of Marketing at Heidi Health, and Aaron Bours, CMO at Hyro.

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Author: Language: English Episodes: 100

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