The Healthtech Marketing Show: What Actually Makes Event Marketing Work in Healthtech

The Healthtech Marketing Show: What Actually Makes Event Marketing Work in Healthtech

Author: Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry April 19, 2026 Duration: 32:16
What Actually Makes Event Marketing Work in Healthtech Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always an expectation of a positive ROI from them. On this episode host Adam Turinas goes deep with two highly experienced and brilliant health tech marketers on their strategies for creating highly engaging events that deliver strong results: Lea Chatham, VP of Marketing at Heidi Health, and Aaron Bours, CMO at Hyro.

Tune into the Healthcare NOW Radio Podcast Network for a deep and ongoing conversation about the forces reshaping medicine. This isn't just a single show, but a curated collection of podcasts featuring genuine discussions with the people driving change. You'll hear from established thought leaders and the field's most influential voices as they break down complex topics, from the practical implementation of telehealth and the critical importance of data security to the evolving policies and breakthrough innovations in biotech and pharma. Each episode goes beyond the headlines to explore what new technologies, value-based care models, and interoperability standards actually mean for professionals on the ground. Whether you're focused on health IT, compliance, med tech, or broader industry trends, this network provides a essential audio hub. It's where the healthcare industry tunes in to understand its own future, offering clarity on everything from daily operational challenges to long-term strategic shifts. Discover a podcast that serves as your direct line to the expertise and debates defining modern healthcare.
Author: Language: English Episodes: 100

Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com
Podcast Episodes
FINN Voices: Andy Ottum, EVP, Certilytics, HIMSS26 [not-audio_url] [/not-audio_url]

Duration: 22:08
From Analytics Bottlenecks to High-Velocity Intelligence: AI Advances Executive Decisions at HIMSS'26 At HIMSS’26, the conversation shifted from AI hypotheticals to proven, scalable results. In this episode of FINN Voice…
Talking the Walk: Michael Bailey, President and CEO of AVEO Oncology [not-audio_url] [/not-audio_url]

Duration: 28:56
Michael Bailey, President and CEO of AVEO Oncology S1E20: On this episode host Tom Testa sits down with Michael Bailey, President and CEO of AVEO Oncology, to explore his leadership journey in the pharmaceutical and biot…
Healthcare IT Today: Questions at HIMSS26 [not-audio_url] [/not-audio_url]

Duration: 26:16
Hosts Colin Hung and John Lynn Answer The Questions We're Asking at HIMSS. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our netwo…
Tell Me Where IT Hurts: HIMSS26 [not-audio_url] [/not-audio_url]

Duration: 32:27
Host Dr. Anders chats with attendees at the 2026 HIMSS Annual Conference, including: 1. Santina Allen - President, Healthcare Group, Harris Computer 2. Jeane Armstrong, MD - CMO, Touchworks, Altera Digital Health 3. Sari…
Unjargoned: Feedback Management, Pufferfish, and Kmart [not-audio_url] [/not-audio_url]

Duration: 34:51
Feedback Management, Pufferfish, and Kmart On this episode hosts Angie Shin and Dave Smith engage with their guests from South Lake Pediatrics which stands out as a beacon of innovation and care. Located in the Twin Citi…
Unscripted the AMCP Podcast: HER2-Positive Biliary Tract Cancer [not-audio_url] [/not-audio_url]

Duration: 13:33
HER2-Positive Biliary Tract Cancer: Biomarkers, Targeted Therapy, and Managed Care Access On this episode, Jeffrey Dunn, PharmD, MBA, President and CEO of Cooperative Benefits Group, discusses the rapidly evolving treatm…