The Healthtech Marketing Show: Why Splitting Brand and Demand Gen Will Sink Your Marketing Team

The Healthtech Marketing Show: Why Splitting Brand and Demand Gen Will Sink Your Marketing Team

Author: Healthcare NOW Radio and Podcast Network - Radio and Podcasts for the Healthcare Industry September 28, 2026 Duration: 50:35
If you’ve ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. Host Adam Turinas sat down with Drew Neisser, founder of CMO Huddles, a peer community built exclusively for B2B CMOs with over 800 members, to dig into what’s actually changed for CMOs in the AI era, and what hasn’t. They talk about why AI is turning competent content into a commodity, and why that actually makes human judgment, humor, and original thinking more valuable, not less. Drew makes the case for the return of the big idea, and explains why treating brand and demand gen as separate budgets sets marketing and sales up to work against each other. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

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Author: Language: English Episodes: 50

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