GREATEST HITS: How to Humanize the Brand Experience ft. Justin Wartell (#445)

GREATEST HITS: How to Humanize the Brand Experience ft. Justin Wartell (#445)

Author: Shift Forward Health August 19, 2025 Duration: 30:07

(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences. 

These personas are just as relevant today, so it’s worth another listen!

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This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#445) 

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For eight years running, Healthcare Rap has carved out a unique and essential space in the audio landscape, consistently ranking among the world's most-listened podcasts. Hosts Jared Johnson and Zain Ismail, from Shift Forward Health, steer conversations that fundamentally shift the perspective on health from a system-focused model to one built around the individual's experience. Each episode digs into the practical innovations and emerging strategies that are finally bridging the long-standing divide between reactive sick care and proactive, preventive well-being. You'll hear from the founders, executives, and thinkers who are actively redesigning what healthcare can be, moving it beyond clinic walls and into daily life. This isn't theoretical discussion; it's a frontline report on the business of health, fitness, and consumer empowerment. The longevity of this podcast-hitting 500 episodes-is a testament to its relevance, offering healthcare leaders and curious listeners alike a sustained look at the evolving playbook for a more human-centered system. Tune in for candid analysis and stories that put the consumer's point of view at the very center of the health conversation.
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