HLTH '25: TikTok (#471)

HLTH '25: TikTok (#471)

Author: Shift Forward Health November 26, 2025 Duration: 13:45

Live from HLTH '25: Manuel Hoyer, Head of Industry for Health & Wellness for North America at TikTok, shares what’s driving health & wellness to be one of the fastest-growing categories on the platform, some simple ways to intentionally build trust with health-related content, and how consumers take action based on what they engage with on TikTok. 

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For eight years running, Healthcare Rap has carved out a unique and essential space in the audio landscape, consistently ranking among the world's most-listened podcasts. Hosts Jared Johnson and Zain Ismail, from Shift Forward Health, steer conversations that fundamentally shift the perspective on health from a system-focused model to one built around the individual's experience. Each episode digs into the practical innovations and emerging strategies that are finally bridging the long-standing divide between reactive sick care and proactive, preventive well-being. You'll hear from the founders, executives, and thinkers who are actively redesigning what healthcare can be, moving it beyond clinic walls and into daily life. This isn't theoretical discussion; it's a frontline report on the business of health, fitness, and consumer empowerment. The longevity of this podcast-hitting 500 episodes-is a testament to its relevance, offering healthcare leaders and curious listeners alike a sustained look at the evolving playbook for a more human-centered system. Tune in for candid analysis and stories that put the consumer's point of view at the very center of the health conversation.
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