How AI is Helping Us Understand Consumers' Health Behaviors (#506)

How AI is Helping Us Understand Consumers' Health Behaviors (#506)

Author: Healthcare Rap Media June 2, 2026 Duration: 26:08

Kristy Roldan, VP of Growth at MDRG, joins Jared to talk about the newest ways that healthcare is happening outside of hospitals, why outlier thinking is important in consumer research, and how AI is and isn’t helping us better understand consumers’ health behavior.

All that, plus the Flava of the Week about Noom’s new at-home biomarker testing. How can this latest move from correction to detection impact the quickly changing direct-to-consumer preventive space, and are we witnessing the digital front door and new patient consult transform right before our eyes? 

ANNOUNCING RAP COLLABORATIVES 

Exciting news! We’re launching Rap Collaboratives, curated workgroups of founders, builders, and operators working together to grow the adoption of consumer-centered health. Through content, community, and co-creation, members help shape what’s next and get their perspective in front of the industry. 

Interested in being part of it? Contact jared@ulteradigital.com. 

(#506) 

See omnystudio.com/listener for privacy information.


For eight years running, Healthcare Rap has carved out a unique and essential space in the audio landscape, consistently ranking among the world's most-listened podcasts. Hosts Jared Johnson and Zain Ismail, from Shift Forward Health, steer conversations that fundamentally shift the perspective on health from a system-focused model to one built around the individual's experience. Each episode digs into the practical innovations and emerging strategies that are finally bridging the long-standing divide between reactive sick care and proactive, preventive well-being. You'll hear from the founders, executives, and thinkers who are actively redesigning what healthcare can be, moving it beyond clinic walls and into daily life. This isn't theoretical discussion; it's a frontline report on the business of health, fitness, and consumer empowerment. The longevity of this podcast-hitting 500 episodes-is a testament to its relevance, offering healthcare leaders and curious listeners alike a sustained look at the evolving playbook for a more human-centered system. Tune in for candid analysis and stories that put the consumer's point of view at the very center of the health conversation.
Author: Language: en-us Episodes: 50

Healthcare Rap
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