Piedmont’s Douwe Bergsma on Learning From Outside Healthcare (#404)

Piedmont’s Douwe Bergsma on Learning From Outside Healthcare (#404)

Author: Shift Forward Health March 25, 2025 Duration: 28:59

Douwe Bergsma, Chief Marketing Officer at Piedmont, discusses why their team stopped using the term "Consumer," where patient insights fit in their org structure, and why he doesn’t see an outsider swooping in and saving healthcare. 

All that, plus the Flava of the Week about new lower-cost, cash-pay options for Wegovy. How are GLP1's altering healthcare’s definitions of access and experience, and how are they shaping expectations? 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#404) 

See omnystudio.com/listener for privacy information.


For eight years running, Healthcare Rap has carved out a unique and essential space in the audio landscape, consistently ranking among the world's most-listened podcasts. Hosts Jared Johnson and Zain Ismail, from Shift Forward Health, steer conversations that fundamentally shift the perspective on health from a system-focused model to one built around the individual's experience. Each episode digs into the practical innovations and emerging strategies that are finally bridging the long-standing divide between reactive sick care and proactive, preventive well-being. You'll hear from the founders, executives, and thinkers who are actively redesigning what healthcare can be, moving it beyond clinic walls and into daily life. This isn't theoretical discussion; it's a frontline report on the business of health, fitness, and consumer empowerment. The longevity of this podcast-hitting 500 episodes-is a testament to its relevance, offering healthcare leaders and curious listeners alike a sustained look at the evolving playbook for a more human-centered system. Tune in for candid analysis and stories that put the consumer's point of view at the very center of the health conversation.
Author: Language: en-us Episodes: 100

Healthcare Rap
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