Entering album number ten, the all-encompassing sonic realm inhabited by Swedish musical enigma Avatar looked set to face the band's biggest personal hurdle to date. Very much a band who have proudly proclaimed their intention to maintain musical growth from day one, Avatar were forced to confront the critical and commercial success of the wildly entertaining album Dance Devil Dance. While most bands would welcome such success, it also forced Avatar to take stock of their music and career.
This is a band who have steadfastly refused to become a parody of themselves, forsaking convention and expectation in pursuit of their own musical vision from where the sonic Garden Of Eden would forever bunker down. But the temptation would surely have been there. The temptation to possibly rehash whatever winning formula was at the core of Dance Devil Dance's success and squeeze that metaphorical cash cow while the milk was still fresh and creamy.
So what did they do on their recently released follow-up, Don't Go In The Forest?
They did exactly what long-term fans of the band and the band themselves would have expected and basically raised their middle fingers in the air in an act of defiance to the Metal Gods, who felt they had paved the way for Avatar to continue their journey unabated to the upper layers of the global music empire.
While understandably retaining certain elements of what was created on Dance Devil Dance, Avatar more took the challenge of continuing their sonic evolution, exploring new and unchartered ideas personally. Maybe not outwardly, but certainly in the dark recesses of their brain, the band vowed to stick by their word. Stick by their mantra, their fans, but most importantly themselves. What they created was pure musical genius of unrestrained creativity that is perfectly represented by the intentionally sporadic and unexpected turn taken over the very first few songs on Don't Go In the Forest and only gets more disturbed from there.
HEAVY was given the opportunity to journey into the creative mind of Avatar frontman and mastermind Johannes Eckerström and relished the chance to put some sense to the engulfing madness.
"The first couple of weeks is transpositional in the sense that you are a writer; you're a performer, we're a bunch of stuff, right?" he more stated than asked the question. "And release, as in putting something out, that word has a double meaning. Because release also means letting go. And as far as the writer in us goes, it's done. It's gone forever. It doesn't belong to us anymore, it belongs to everybody."
We mention that it must be hard to emotionally let go of a body of work that has dominated their world for such a large period of time.
"There's a thing I do for myself...," Johannes measured, choosing his words carefully. "Ever since going back to the Black Waltz, because that album started an... I don't know... a quarter-life crisis kind of place in our lives, at least speaking for myself and John (Alfredsson, drummer). We had a powerful moment of that around that time, which, long story short, led to us really thinking, 'okay, this is the last album. Fuck it.' And that mindset of this is the last album, fuck it, I've tried to keep that ever since. I mean, I have some kind of confidence in that we will get to do another one (laughs), but it's always that question. If this were to be the last album, would I be okay with that? Did we achieve what we want to achieve here? If the world hates it, did we do enough to be at peace with that? And yes, I am. So, yeah, I have that little mental exercise or whatever you want to call it to deal with exactly that."
In the full interview, Johannes spoke deeper about the musical side of Don't Go In The Forest, including the deliberately eclectic nature of the music and the way they approached the order of the songs on the album. We discussed the singles released and the thought process that goes into their selection, and the ways in which Avatar go against usual industry practices when it comes to everything about their music.
Johannes explained the creative vision of Avatar and the importance of continual progress and experimentation within their music, their place in the sonic universe, creating an all-encompassing music experience for themselves and the listener and Avatar's perpetual quest for musical enlightenment.
We explored the importance and meanings behind the album title and took a look inside the theatrical nature of the band and their music, discovering even more layers and complexities in Avatar and their quest. As if we needed to go down that rabbit hole…
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