Building an Audience for Your Business or Practice

Building an Audience for Your Business or Practice

Author: Erik Dietrich May 23, 2023 Duration: 21:24
How do you go about building an audience to help with your marketing efforts for your business or freelance practice?  I'll go through all sorts of things that you can do in general, but the most powerful thing you can do is find a niche and be specific about what you offer.   Picks ----------------------------------------------------------------------------------------------------- This post, from Architect, summarizing CI/CD best practices. This detailed guide to data compliance, aimed at IT leadership.

Erik Dietrich hosts Hit Subscribe Freelancer Q&A, a podcast that pulls back the curtain on the practical realities of running your own business. This isn't about abstract theory or motivational speeches; it's a grounded, question-and-answer format built directly from the challenges freelancers and solo entrepreneurs face every day. Each episode dives into specific, tactical concerns-from setting rates and negotiating contracts to managing client relationships and finding a sustainable workflow. You'll hear straightforward advice and thoughtful discussions that stem from real-world experience, offering a sense of clarity and camaraderie for anyone navigating the sometimes isolating world of self-employment. Tune in for honest conversations that cut through the noise, providing actionable insights whether you're just starting out or looking to refine an established practice. This podcast serves as a reliable resource, transforming common freelancing puzzles into manageable steps forward.
Author: Language: English Episodes: 98

Hit Subscribe Freelancer Q&A
Podcast Episodes
What is My (Erik's) Worst Client Experience? [not-audio_url] [/not-audio_url]

Duration: 26:57
One of the questions that came up in my reader/viewer backlog was specific to me and my background. What is/was my worst experience with a client? View this podcast as a video on YouTube. Link of the week: Using Pytest F…
Is Coaching a Good Line of Work for Independents? [not-audio_url] [/not-audio_url]

Duration: 23:53
There are all kinds of people billing themselves as (non-athletic) "coaches" out there. As someone looking to go freelance, is becoming a coach a good line of work to get into, specifically in the B2B/professional world?…
Should Freelancers Have References, Like Employees? [not-audio_url] [/not-audio_url]

Duration: 15:44
It's common (at least in the US) for employees to furnish "references," which are essentially friends or colleagues who vouch for them as character witnesses. As a freelancer, should you also do this? View this podcast a…
What Are Taxes Like for Freelancers, Compared to Employees? [not-audio_url] [/not-audio_url]

Duration: 19:26
When you're an employee, you probably only really think about taxes once per year. But what about as a freelancer? Well... it's a little more complicated than that. View this podcast as a video on YouTube. Link of the we…
How Many Hours Per Day or Week Should Freelancers Work? [not-audio_url] [/not-audio_url]

Duration: 23:20
In this video I field a question about how much per day or per week a freelancer should work. That's not really an easy question to answer because, in a sense, it's not the right question. View this podcast as a video on…
Is Freelancing Riskier Than Employment? [not-audio_url] [/not-audio_url]

Duration: 20:54
If you're a salaried employee, freelancing or starting a business can seem like a major risk. But just how risky is it, actually? View this podcast as a video on YouTube. Link of the week: Test Automation from Tricentis
Should You Charge for Discovery Calls? [not-audio_url] [/not-audio_url]

Duration: 23:27
Once you start taking sales and discovery calls, sooner or later you might have the impulse to start charging people for your time during this process. Should you do that? View this podcast as a video on YouTube. Link of…
Is Data Science as Viable for Freelancing as Programming? [not-audio_url] [/not-audio_url]

Duration: 19:00
A lot of the questions I field about freelancing and business come from people that are programmers. But what about data science? Can that be as viable a trade for freelancing as programming is? View this podcast as a vi…
How Do You Win Long Term Clients? [not-audio_url] [/not-audio_url]

Duration: 26:22
Many freelancers, especially new ones, will want to earn long-term clients. How do you go about doing that, and is it actually valuable to do? View this podcast as a video on YouTube. Link of the week: Cypress vs. Seleni…
Is It Normal to Feel Guilty about Raising Rates? [not-audio_url] [/not-audio_url]

Duration: 20:49
One of the most important (and stress-inducing) times in the career of a freelancer/business-owner is when you increase your rates or prices. Is it normal to feel guilty when doing so? View this podcast as a video on You…