How to Use Pricing to Show Your Value

How to Use Pricing to Show Your Value

Author: Erik Dietrich July 6, 2026 Duration: 27:40
As a freelancer and service provider, you'll likely offer value during your sales and onboarding process.  But when should you stop?  When should you charge for things to show your clients that your work is valuable? View this podcast as a video on YouTube. Picks:----------------------------------------------------------------------------------------------------- Careflow published a piece on patient referral leakage, covering what causes skilled nursing facilities to lose potential residents and how to reduce it. CSuite Content put out a guide on how to measure thought leadership, covering quantitative and qualitative metrics like engagement, trust, and business outcomes. Enov8 broke down devsecops vs cybersecurity, explaining how the two overlap and where DevSecOps fits specifically within the software development lifecycle. InfluxData updated their glossary entry on What is a Data Historian, looking at where traditional historians still hold up and where modern time series databases now do the job better. Spin.AI has a Google Workspace™ Backup Solution For Businesses, covering automated backups and recovery for Gmail, Drive, Calendar, and more. These podcasts are courtesy of Hit Subscribe, a content agency whose authors are all techies: https://www.hitsubscribe.com/  

Erik Dietrich hosts Hit Subscribe Freelancer Q&A, a podcast that pulls back the curtain on the practical realities of running your own business. This isn't about abstract theory or motivational speeches; it's a grounded, question-and-answer format built directly from the challenges freelancers and solo entrepreneurs face every day. Each episode dives into specific, tactical concerns-from setting rates and negotiating contracts to managing client relationships and finding a sustainable workflow. You'll hear straightforward advice and thoughtful discussions that stem from real-world experience, offering a sense of clarity and camaraderie for anyone navigating the sometimes isolating world of self-employment. Tune in for honest conversations that cut through the noise, providing actionable insights whether you're just starting out or looking to refine an established practice. This podcast serves as a reliable resource, transforming common freelancing puzzles into manageable steps forward.
Author: Language: English Episodes: 50

Hit Subscribe Freelancer Q&A
Podcast Episodes
Is Strategic Advice a Good Up-Sell for a Programmer? [not-audio_url] [/not-audio_url]

Duration: 29:37
If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal offering? Join us to learn more. View this podcast as a video on YouTube.…
How Should I Price an Hour-Long Training Session? [not-audio_url] [/not-audio_url]

Duration: 24:33
I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach social media tactics to a salesforce? Join us to learn more. View this podca…
How Should I Handle a Non-Compete Agreement from a Client? [not-audio_url] [/not-audio_url]

Duration: 25:28
Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle this situation in general? Join us to learn more. View this podcast as a v…
How Can You Move to Niching and Value Pricing? [not-audio_url] [/not-audio_url]

Duration: 24:10
The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that you should establish a niche. How should you go about doing that? View…
Does Having More Leads Mean You Can Raise Your Rates? [not-audio_url] [/not-audio_url]

Duration: 23:17
As you grow your business successfully, you'll have more demand for your work and, thus, more leads. Does that naturally mean you can raise your rates? The answer is more complex than you might think. View this podcast a…
Is It Worth It to Bring in Subcontractors? [not-audio_url] [/not-audio_url]

Duration: 22:58
If you establish a practice and start to earn a good bit of business, sooner or later you'll have to contend with the decision of whether or not to bring on subcontractors to help you. Should you do it? View this podcast…
Will ChatGPT Replace Freelance Programming? [not-audio_url] [/not-audio_url]

Duration: 18:20
I resisted talking about ChatGPT as long as humanly possible, but I did wind up getting a question in the backlog about it. So, will ChatGPT replace freelance programming? View this podcast as a video on YouTube. Links o…
Freelancer or Self Employed: What Should You Call Yourself? [not-audio_url] [/not-audio_url]

Duration: 18:24
If you go into business for yourself, what should you call yourself? Freelancer? Self-employed? Something else? View this podcast as a video on YouTube. Link of the week: Enov8: The IT & Test Environments Management Comp…
What Bookkeeping Software Should I Use to Freelance? [not-audio_url] [/not-audio_url]

Duration: 23:37
If you're thinking of hanging out your shingle or have just done so, you might wonder whether to use bookkeeping software and, if so, what to use. I have a surprisingly specific and opinionated answer for this one. View…
How Freelancers Can Avoid Self Employment Tax [not-audio_url] [/not-audio_url]

Duration: 22:39
When you go off on your own, at least in the US, you might be in for a rude tax awakening. In this video, I talk about what self-employment tax is, and what you can do about it. View this podcast as a video on YouTube. L…