What Is the Difference Between a Niche and Positioning?

What Is the Difference Between a Niche and Positioning?

Author: Erik Dietrich March 13, 2026 Duration: 22:47
You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference? Join us to learn more. View this podcast as a video on YouTube. Links of the week: CSuite Content just shared a guide to enterprise reputation management. Enov8 has a new checklist for DLP. InfluxData recently updated a node red dashboard tutorial for 2026. Unusual VC has an interesting explainer of how startups can pivot. Careflow started publishing to their blow recently, including a post about longitudinal health records (and why they don't work). Tricentis, provider of software testing tools, updated their offering around data integrity testing.

Erik Dietrich hosts Hit Subscribe Freelancer Q&A, a podcast that pulls back the curtain on the practical realities of running your own business. This isn't about abstract theory or motivational speeches; it's a grounded, question-and-answer format built directly from the challenges freelancers and solo entrepreneurs face every day. Each episode dives into specific, tactical concerns-from setting rates and negotiating contracts to managing client relationships and finding a sustainable workflow. You'll hear straightforward advice and thoughtful discussions that stem from real-world experience, offering a sense of clarity and camaraderie for anyone navigating the sometimes isolating world of self-employment. Tune in for honest conversations that cut through the noise, providing actionable insights whether you're just starting out or looking to refine an established practice. This podcast serves as a reliable resource, transforming common freelancing puzzles into manageable steps forward.
Author: Language: English Episodes: 100

Hit Subscribe Freelancer Q&A
Podcast Episodes
Setting Up and Filling Your Funnel with Leads to Avoid Gaps [not-audio_url] [/not-audio_url]

Duration: 22:50
Depending on fate to bring you business can lead to gaps between projects. How do you setup some kind of sales funnel and get leads into it to avoid these gaps? Join us to learn more. View this podcast as a video on YouT…
How To Handle a Client Wanting Work When You're Sick? [not-audio_url] [/not-audio_url]

Duration: 20:26
You're collaborating with your client on a time-sensitive deadline and you get sick. How should you handle that? Whose problem is it, ultimately? Join us to learn more. View this podcast as a video on YouTube. Links of t…
How to Calculate Runway When You Have an Initial Contract [not-audio_url] [/not-audio_url]

Duration: 25:43
You've got a full-time job but want to go indie, and you line up your first contract. How do you think about how much runway you need to create between current savings and that first contract, for when it expires? Join u…
How to Build a Marketing Funnel with an Audience on Another Platform [not-audio_url] [/not-audio_url]

Duration: 23:09
If you've built an audience on a platform other than your own website, how do you go about turning that following into a marketing funnel for something you're offering? Join us to learn more. View this podcast as a video…
What Should You Do When Asked to Implement a Bad Idea? [not-audio_url] [/not-audio_url]

Duration: 19:49
It will sometimes come up that a prospect or client asks you to implement something that's either too vague to work or a flat-out bad idea. What should you do in this situation? Join us to learn more. View this podcast a…
Is Strategic Advice a Good Up-Sell for a Programmer? [not-audio_url] [/not-audio_url]

Duration: 29:37
If you're a programmer (or, generally, a labor-based freelancer), is it a good idea to sell strategic advice as a kind of "up-sell" to your normal offering? Join us to learn more. View this podcast as a video on YouTube.…
How Should I Price an Hour-Long Training Session? [not-audio_url] [/not-audio_url]

Duration: 24:33
I do a lot of theory in this series, but here's something practical. How would I recommend someone price an hour-long training session to teach social media tactics to a salesforce? Join us to learn more. View this podca…
How Should I Handle a Non-Compete Agreement from a Client? [not-audio_url] [/not-audio_url]

Duration: 25:28
Sometimes, a client may ask you to sign a non-compete agreement as a prerequisite for engaging with them. Should you do it? How should you handle this situation in general? Join us to learn more. View this podcast as a v…
How Can You Move to Niching and Value Pricing? [not-audio_url] [/not-audio_url]

Duration: 24:10
The default with freelancing is to charge by the hour and do generalist work. You might have, however, heard of value pricing and heard the idea that you should establish a niche. How should you go about doing that? View…
Does Having More Leads Mean You Can Raise Your Rates? [not-audio_url] [/not-audio_url]

Duration: 23:17
As you grow your business successfully, you'll have more demand for your work and, thus, more leads. Does that naturally mean you can raise your rates? The answer is more complex than you might think. View this podcast a…