Bootstrapping and Evolving a Web Development Agency, with Marg Reffell

Bootstrapping and Evolving a Web Development Agency, with Marg Reffell

Author: Erik Dietrich September 14, 2023 Duration: 1:07:57
n this installment of our community speaker series, we talked to Marg Reffell about her experience starting a web development agency and then evolving it over the course of time. Included in this is how she arrived at a decision to scale in the first place, and how she eventually decided to scale back a bit to make sure it continued to be the business that she wanted to run. To find out more about Marg:Follow her on Twitter (preferred): https://twitter.com/margreffell * Check out her website: https://margreffell.com/ Join us to learn more. -----------------------------------------------------------------------------------------------------   This week's picks: Top 5 Container Metrics How to buy a wildcard SSL certificate like grumpy old men What is BDD (Behavior-Driven Development)? The importance of software portability  

Erik Dietrich, a seasoned freelancer and entrepreneur, brings his practical Q&A series to your ears with Hit Subscribe Freelancer Q&A. This isn't about abstract theory; it's a direct line to the real, often unspoken, questions that come with building and running your own independent business. Each episode tackles the specific hurdles freelancers face, from setting rates and finding clients to managing projects and navigating the personal challenges of solo work. You'll hear straightforward answers and actionable advice drawn from experience, all aimed at helping you make better decisions for your career. Think of this podcast as a regular conversation with someone who's been in the trenches, offering clarity on the complexities of self-employment. Whether you're just considering the freelance leap or are years into your journey, these discussions provide grounded perspectives for anyone looking to build a sustainable and fulfilling business on their own terms. Tune in for honest talk that cuts through the noise.
Author: Language: English Episodes: 98

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Podcast Episodes
Is Freelancing a Lateral Career Move? [not-audio_url] [/not-audio_url]

Duration: 13:27
There are a lot of factors to consider when leaving a salaried job to go off on your own. One of the perhaps lesser considered ones is what, exactly, does this mean for your career. Is starting to freelance a lateral car…
How Can a Freelancer Improve Their Sales Win Rate? [not-audio_url] [/not-audio_url]

Duration: 22:11
In sales lingo, "win rate" is the percentage of prospects you talk to that eventually become customers? How can freelancers improve the rate at which they close business so that their time doing sales is more efficient?…
Should Freelancers Use ”We” on Their Business Websites? [not-audio_url] [/not-audio_url]

Duration: 17:34
When you're first starting out and building your website, how should you position yourself? Specifically, should you talk about yourself as "I" or should you talk about yourself as "we," the way an agency or larger busin…
Balancing Serious Side Hustles and Fulltime Work, with Swizec Teller [not-audio_url] [/not-audio_url]

Duration: 50:50
In this installment of our community guest speaker series, we talked to Swizec Teller about balancing serious side hustles with full time employment. He has balanced a career working for startups in Silicon Valley with b…
How Do You Vet Clients as a Freelancer? [not-audio_url] [/not-audio_url]

Duration: 22:17
Not all clients are created equal. Many are great, but some you'd rather avoid. How do you tell the difference ahead of time, in order to avoid the headache of having nightmare clients? __________________________________…
What Do Freelancers Do for Benefits? [not-audio_url] [/not-audio_url]

Duration: 18:24
If you're used to salaried employment, especially in the US, you're used to having a lot of stuff taken care of for you when it comes to benefits. Medical, dental, vision insurance covered and mostly paid for, retirement…
When Should You Quit Freelancing? [not-audio_url] [/not-audio_url]

Duration: 21:59
I get a lot of questions about freelancing, but this is both one of the most interesting that I get and the least-asked. When should you quit freelancing? People set out with nothing but plans for success, so the "when d…
Invoicing Basics for New Freelancers [not-audio_url] [/not-audio_url]

Duration: 22:24
Invoicing Basics for New Freelancers ------------------------------------------------------ This Week's Picks Deploy a Django app with Kubernetes in 20 minutes Data Compliance: A Detailed Guide for IT Leaders Episode 15:…
From Employment to Freelancing Collective, with Cory Koehler [not-audio_url] [/not-audio_url]

Duration: 55:57
In this installment of our community guest speaker series, we talked to Cory Koehler about how he went from being an employee to running a collective of application development freelancers. A lot of folks in our communit…
When Should a Freelancer Start Paying People to Do Other Things [not-audio_url] [/not-audio_url]

Duration: 17:49
Subcontracting? Bringing on a VA or a bookkeeper? As a freelancer, when does the time come to start hiring people to do other things? Join us to learn more. This weeks picks: This Appium tutorial that explains how Appium…