Louise Upston: Tourism Minister on the second part of the Regional Tourism Boost plan

Louise Upston: Tourism Minister on the second part of the Regional Tourism Boost plan

Author: Newstalk ZB January 15, 2026 Duration: 4:41

Another tourism announcement is set to come – another round in the Regional Tourism Boost plan.  

The goal is to get international travellers out of the main centres to explore all that New Zealand has to offer. 

Round two will focus on the April to June season, when there’s typically fewer travellers and less activity. 

Tourism Minister Louise Upston told Andrew Dickens it’s about spreading visitors throughout the country, making sure they stay in different places and sample our amazing food and wine.  

It’s part of the $10 million fund they announced last year as part of the overall $70 million major events and tourism boost, she said, to the tune of $3.69 million. 

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