Jordan Rogers on the Golf Culture Wars

Jordan Rogers on the Golf Culture Wars

Author: Ethan Strauss August 27, 2026 Duration: 1:14:04

There’s perhaps no better person in media to discuss This Week in Golf Brand Turmoil than Jordan Rogers, former Nike executive and all-around golf guy. This was a great conversation and we explored so much within a recently disrupted industry. Topics! Include!

* The Good Good Callaway ad controversy and why it exploded

* How chronically online advertising escapes its intended audience

* The YouTube formula of chasing trends, titles and thumbnails

* Why golf’s old guard resents the YouTube golf boom

* Why mediocre golfers (Like LeBron) can become enormous golf stars

* Should Good Good co-founder Garrett Clark have apologized

* Why golf media and YouTube present two different Bryson DeChambeaus

* We dare discuss the “golf hotties” of Instagram: The strange economics and audience dynamics of female golf influencers

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Ethan Strauss hosts the House of Strauss, a podcast that operates on a simple premise: the games we watch are never just games. They are reflections of our culture, our politics, and our rapidly evolving relationship with technology. Each episode digs into the collisions and convergences between these seemingly separate worlds. You might hear a deep analysis of an NBA dynasty followed by a conversation about how artificial intelligence is reshaping the media that covers it, or a debate on a political headline examined through the lens of a stadium funding fight. The discussions are built on the understanding that the playing field, the voting booth, and the Silicon Valley boardroom are increasingly part of the same conversation about power, money, and the future. This isn't about hot takes for their own sake, but about tracing the deeper connections that explain why we care so much about sports and what they tell us about everything else. Tune in for thoughtful, often unpredictable explorations where a debate about league policy can easily spiral into a discussion about societal change, all guided by Strauss's curious and contrarian perspective. The House of Strauss podcast is where the passion for competition meets a critical examination of the forces shaping it.
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