Standing Out in an Oversaturated Streaming Market with Will Tenney

Standing Out in an Oversaturated Streaming Market with Will Tenney

Author: Jade Driver & Cassie Petrey April 20, 2021 Duration: 49:31

Selling music has gone through a total revolution over the past 20 years and streaming is more saturated than ever. How does an artist keep up and stand out?

Find out from Will Tenney, Head of Streaming Strategy & Promotion at the legendary Crush Music. Working alongside rock superstars like Green Day, Fall Out Boy and Alanis Morisette, Tenney spends his days mastering the art of competitive streaming and digital promotion.


Ever wondered what it actually takes to build a career behind the scenes in music? How I Got Backstage pulls back the curtain, hosted by Jade Driver and Cassie Petrey, the co-founders of the artist management and marketing firm Crowd Surf. Drawing from their offices in Los Angeles, Nashville, and New York, they share more than a decade of real-world experience, answering that persistent question about how to break in and thrive. This isn't just theory; it's filled with on-the-job stories, sometimes hilarious misadventures, and hard-won advice that turns inspiration into a practical roadmap. Each episode feels like a candid conversation with mentors who have been there, discussing the unglamorous hustle, the creative triumphs, and the network of relationships that make the industry spin. Tuning into this podcast, you'll find a genuine guide for crafting your own unique path, whether your dream role is in publicity, management, or any other corner of the business. Jade and Cassie built their own table, and now they're offering a seat, sharing the knowledge and connections that can help you stop wondering and start building your dream job in music.
Author: Language: English Episodes: 36

How I Got Backstage
Podcast Episodes
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Duration: 54:19
This week we welcome Director of Publicity at Crowd Surf, Nina Kolb! Nina shares with listeners how she started hustlin' at an early age to get her first internship in radio, moved to Los Angles to pursue bigger opportun…
How We Got Backstage | Meet Jade & Cassie [not-audio_url] [/not-audio_url]

Duration: 34:30
Welcome to "How I Got Backstage," a podcast about how two girls from small towns, with no entertainment connections, grew up to create their dream jobs in the music industry. Each week Jade Driver and Cassie Petrey will…