Ep. 261 How I Raised It with Sterling Pratz of CarIQ

Ep. 261 How I Raised It with Sterling Pratz of CarIQ

Author: Foundersuite.com - software for raising capital May 13, 2023 Duration: 40:13
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Sterling Pratz of CarIQ, a payment platform for fleet vehicles (https://www.gocariq.com/). In this episode we talk about raising capital from strategic investors such as Visa, State Farm, Circle K and others. Sterling shares tips for dealing with strategics and how the pitching process is different from pitching VCs. He also shares some great tips for going into a VC meeting with a short slide deck that is like a "movie trailer" and more. CarIQ most recently raises a $15M Series B led by Forte Ventures with participation from Visa, State Farm Ventures, Telus Ventures, Avanta Ventures, Bridgestone, Navistar, and Circle K. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $9.7 Billion since 2016. Create a free account at www.foundersuite.com.

Behind every funded startup is a story, often untold, of how the money actually came together. How I Raised It pulls back the curtain on that exact process. Each episode is a direct conversation with a founder who has successfully navigated the capital raise, digging into the granular details that most post-mortems gloss over. You’ll hear about the specific strategies that worked, the unexpected hurdles, and the moments that nearly derailed the entire effort. This isn't about generic advice; it's a replay of real negotiations, investor rejections turned into commitments, and the personal resilience required to close a round. Produced by Foundersuite.com, a company that builds software used by startups to raise capital, the podcast benefits from an insider's view of the fundraising landscape. The discussions are grounded in the messy reality of building a business with other people's money, offering a tangible sense of what to expect when you're in the thick of it. For any entrepreneur on the journey from idea to funded venture, this podcast serves as a valuable companion, full of hard-won insights and practical takeaways from those who have just been through the fire. Tune in to hear how pressure shapes a pitch, how relationships translate into checks, and how founders just like you managed to get it done.
Author: Language: English Episodes: 100

How I Raised It - The podcast where we interview startup founders who raised capital.
Podcast Episodes
Ep. 247 How I Raised It with Raj Nathan of Startup Hypeman [not-audio_url] [/not-audio_url]

Duration: 51:32
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Raj Nathan of Startup Hypeman (https://www.start…
Ep. 246 How I Raised It with Eva Dobrzanska of True Altitude [not-audio_url] [/not-audio_url]

Duration: 37:10
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Eva Dobrzanska of True Altitude (https://www.tru…
Ep. 244 How I Raised It with Biju Ashokan of Radius Agent [not-audio_url] [/not-audio_url]

Duration: 31:21
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Biju Ashokan of Radius Agent (https://www.radius…
Ep. 243 How I Raised It with Richard White of Fathom.video [not-audio_url] [/not-audio_url]

Duration: 33:35
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Richard White, CEO of Fathom (www.fathom.video),…
Ep. 242 How I Raised It with Demetrius Gray of Captain [not-audio_url] [/not-audio_url]

Duration: 43:56
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Demetrius Gray of Captain (https://captainhq.com…
Ep. 241 How I Raised It with Mike Bell of Miso Robotics [not-audio_url] [/not-audio_url]

Duration: 32:50
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Miso Robotics (https://misorobotics.com) makers…
Ep. 240 How I Raised It with Michael Bamberger of Tetra Insights [not-audio_url] [/not-audio_url]

Duration: 44:41
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Michael Bamberger of Tetra Insights (www.tetrain…