Ep. 273 How I Raised It with Jen Zeszut of Goodles

Ep. 273 How I Raised It with Jen Zeszut of Goodles

Author: Foundersuite.com - software for raising capital March 12, 2024 Duration: 43:53
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Jen Zeszut of Goodles.com, makers of "stealthily healthy" mac n' cheese products. In this episode, we talk about how to raise capital for a CPG startup, why she raised a $10M seed round to "launch big," how she recruited over 100 A-list celebrities to invest, tips for picking the RIGHT investor when you have many options, and much more. Goodles most recently raised a $13M Series A led by L Catterton. Other investors include Springdale, Third Craft Partners, Willow Growth, Alumni Ventures, GingerBread Capital, IMG-Endeavor, Cosmic VC, and Electric Feel Ventures. Celebrity and strategic investors include Gal Gadot, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, David Grutman, Ilana Muhlstein, Marissa Hermer, Matt Rutler, Christina Aguilera, Mau y Ricky, and The Montaners. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $17 Billion since 2016. Create a free account at www.foundersuite.com. If you are a VC or investment banker, check out our new platform, www.fundingstack.com

Behind every funded startup is a story, often untold, of how the money actually came together. How I Raised It pulls back the curtain on that exact process. Each episode is a direct conversation with a founder who has successfully navigated the capital raise, digging into the granular details that most post-mortems gloss over. You’ll hear about the specific strategies that worked, the unexpected hurdles, and the moments that nearly derailed the entire effort. This isn't about generic advice; it's a replay of real negotiations, investor rejections turned into commitments, and the personal resilience required to close a round. Produced by Foundersuite.com, a company that builds software used by startups to raise capital, the podcast benefits from an insider's view of the fundraising landscape. The discussions are grounded in the messy reality of building a business with other people's money, offering a tangible sense of what to expect when you're in the thick of it. For any entrepreneur on the journey from idea to funded venture, this podcast serves as a valuable companion, full of hard-won insights and practical takeaways from those who have just been through the fire. Tune in to hear how pressure shapes a pitch, how relationships translate into checks, and how founders just like you managed to get it done.
Author: Language: English Episodes: 100

How I Raised It - The podcast where we interview startup founders who raised capital.
Podcast Episodes
Ep. 268 How I Raised It with Anshu Sharma of Skyflow [not-audio_url] [/not-audio_url]

Duration: 30:02
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Anshu Sharma of Skyflow, a startup that makes a…
Ep. 267 How I Raised It with Billy Thalheimer of Regent [not-audio_url] [/not-audio_url]

Duration: 30:34
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Billy Thalheimer of Regent, a startup making the…
Ep. 266 How I Raised It with Quaid Walker of Bezel [not-audio_url] [/not-audio_url]

Duration: 31:52
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Quaid Walker of Bezel (www.getbezel.com) a marke…
Ep. 265 How I Raised It with Ben Lamm of Colossal Biosciences [not-audio_url] [/not-audio_url]

Duration: 25:37
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Ben Lamm of Colossal Biosciences, a startup usin…
Ep.  264 How I Raised It with Zach Coelius of Coelius Capital [not-audio_url] [/not-audio_url]

Duration: 46:52
Produced by Foundersuite (for startups: www.foundersuite.com) and Fundingstack (for VCs: www.fundingstack.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This e…
Ep. 263 How I Raised It with Laura Sicola of Vocal Impact Productions [not-audio_url] [/not-audio_url]

Duration: 54:31
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders, investors and consultants. This episode is with Dr. Laura Sicola, Founder of Vocal Impact Productions (http…
Ep. 262 How I Raised It with Robbie Crabtree of Founder Fundraising [not-audio_url] [/not-audio_url]

Duration: 1:05:53
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Robbie Crabtree of Founder Fundraising (https://…
Ep. 261 How I Raised It with Sterling Pratz of CarIQ [not-audio_url] [/not-audio_url]

Duration: 40:13
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Sterling Pratz of CarIQ, a payment platform for…
Ep. 260 How I Raised It with Ethan Agarwal of The Coterie [not-audio_url] [/not-audio_url]

Duration: 28:56
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Ethan Agarwal of The Coterie (https://www.thecot…
Ep. 259 How I Raised It with Sarah Dusek of Enygma Ventures [not-audio_url] [/not-audio_url]

Duration: 38:32
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders and investors who have raised capital. This episode is with Sarah Dusek of Enygma Ventures, an investment fu…