1098: How to Achieve Your Biggest Goals through Self-Persuasion with Jay Heinrichs

1098: How to Achieve Your Biggest Goals through Self-Persuasion with Jay Heinrichs

Author: How to be Awesome at Your Job October 2, 2025 Duration: 40:31
Jay Heinrich reveals how to unlock your best self using the ancient techniques of rhetoric. — YOU’LL LEARN —  1) Aristotle’s lure and ramp method for making progress 2) Why to make your affirmations as silly as possible 3) Powerful reframes for failure and impostor syndrome Subscribe or visit AwesomeAtYourJob.com/ep1098 for clickable versions of the links below.  — ABOUT JAY —  Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing. He spent twenty-six years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech. He lives with his wife in New Hampshire. • Book: Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life • Substack: Aristotle's Guide to Soul Bending • Website: JayHeinrichs.com — RESOURCES MENTIONED IN THE SHOW —  • Book: On The Soul by Aristotle • Book: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport • Book: Rhetoric: The Art of Persuasion (Wooden Books, 7) by Andrew Aberdein and Adina Arvatu • Book: The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown • Past episode: 873: Dr. Steven Hayes on Building a More Resilient and Flexible Mind • Past episode: 2024 GREATS: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress — THANK YOU SPONSORS! —  • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome • Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO • Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever feel like there's a gap between the work you're doing and the work you know you're capable of? That's the space where How to Be Awesome at Your Job lives. Hosted by Pete, this long-running podcast digs into the practical, often overlooked tactics that transform good performance into remarkable impact. Rather than abstract theory, each conversation with accomplished thought-leaders and results-getters focuses on extracting specific, actionable insights you can apply immediately. You'll hear real stories and candid advice that sharpen universal skills-like clear communication, strategic thinking, and effective collaboration-which are essential for any role that involves working with others and solving problems. With over 25 million downloads and recognition from places like The New York Times and Forbes, the podcast has become a trusted resource for professionals seeking more than just a checklist. It’s about cultivating a more fulfilling career, finding more meaning in your daily tasks, and yes, creating more wins and financial reward along the way. Tune in to discover how small shifts in approach can lead to significant gains in your performance, your well-being, and your overall enjoyment of the work you do.
Author: Language: English Episodes: 100

How to Be Awesome at Your Job
Podcast Episodes
1134: Creating the Moments that Make Work Come Alive with Daniel Coyle [not-audio_url] [/not-audio_url]

Duration: 37:08
Daniel Coyle shares how to infuse ordinary work moments with greater meaning, joy, and fulfillment. — YOU’LL LEARN — 1) Why shared improvement beats self-improvement 2) The three minute visualization that liberates treme…
1131: How to Stop Playing Small at Work with Kelli Thompson [not-audio_url] [/not-audio_url]

Duration: 34:51
Kelli Thompson shows you how to break free from intimidation, hierarchy, and self-doubt. — YOU’LL LEARN — 1) Why over-admiring your coworkers could be undermining your progress 2) The key to sustainable confidence 3) How…