1098: How to Achieve Your Biggest Goals through Self-Persuasion with Jay Heinrichs

1098: How to Achieve Your Biggest Goals through Self-Persuasion with Jay Heinrichs

Author: How to be Awesome at Your Job October 2, 2025 Duration: 40:31
Jay Heinrich reveals how to unlock your best self using the ancient techniques of rhetoric. — YOU’LL LEARN —  1) Aristotle’s lure and ramp method for making progress 2) Why to make your affirmations as silly as possible 3) Powerful reframes for failure and impostor syndrome Subscribe or visit AwesomeAtYourJob.com/ep1098 for clickable versions of the links below.  — ABOUT JAY —  Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing. He spent twenty-six years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech. He lives with his wife in New Hampshire. • Book: Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life • Substack: Aristotle's Guide to Soul Bending • Website: JayHeinrichs.com — RESOURCES MENTIONED IN THE SHOW —  • Book: On The Soul by Aristotle • Book: Deep Work: Rules for Focused Success in a Distracted World by Cal Newport • Book: Rhetoric: The Art of Persuasion (Wooden Books, 7) by Andrew Aberdein and Adina Arvatu • Book: The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown • Past episode: 873: Dr. Steven Hayes on Building a More Resilient and Flexible Mind • Past episode: 2024 GREATS: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress — THANK YOU SPONSORS! —  • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome • Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO • Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever feel like there's a gap between the work you're doing and the work you know you're capable of? That's the space where How to Be Awesome at Your Job lives. Hosted by Pete, this long-running podcast digs into the practical, often overlooked tactics that transform good performance into remarkable impact. Rather than abstract theory, each conversation with accomplished thought-leaders and results-getters focuses on extracting specific, actionable insights you can apply immediately. You'll hear real stories and candid advice that sharpen universal skills-like clear communication, strategic thinking, and effective collaboration-which are essential for any role that involves working with others and solving problems. With over 25 million downloads and recognition from places like The New York Times and Forbes, the podcast has become a trusted resource for professionals seeking more than just a checklist. It’s about cultivating a more fulfilling career, finding more meaning in your daily tasks, and yes, creating more wins and financial reward along the way. Tune in to discover how small shifts in approach can lead to significant gains in your performance, your well-being, and your overall enjoyment of the work you do.
Author: Language: English Episodes: 100

How to Be Awesome at Your Job
Podcast Episodes
1069: Eight Steps for Excellent Listening with Emily Kasriel [not-audio_url] [/not-audio_url]

Duration: 42:36
Emily Kasriel reveals how to build powerful connections with anyone through her eight-step listening process. — YOU’LL LEARN — 1) Why every professional needs to master listening 2) A demo of the listening approach 3) Ho…
1067: Better Decisions through Neuroscience with Emily Falk [not-audio_url] [/not-audio_url]

Duration: 41:55
Emily Falk reveals the hidden science behind how we make decisions—and how we can harness that to make more fulfilling choices. — YOU’LL LEARN — 1) How to make doing hard things easier 2) The one belief that’s limiting y…
1066: How to Thrive When Your Resilience Runs Out with Dr. Tasha Eurich [not-audio_url] [/not-audio_url]

Duration: 51:51
Tasha Eurich shares why pushing through sometimes isn’t enough–and how to bounce back stronger than ever. — YOU’LL LEARN — 1) The hidden costs of “grit gaslighting” 2) How to know when you’ve hit your “resilience ceiling…
1063: Getting Meetings with Unreachable People with Stu Heinecke [not-audio_url] [/not-audio_url]

Duration: 35:14
Stu Heinecke shares fun and unconventional methods to reach VIPs. — YOU’LL LEARN — 1) The secret behind Stu’s 100% response rate 2) The master key to grabbing people’s attention 3) What AI can and can’t do for your outre…