Rich in Denmark

Rich in Denmark

Author: Kay Xander Mellish May 26, 2023 Duration: 7:26

Denmark is a rich country, but does it have rich people? It does, but Denmark's wealthy tend to keep a low profile, due to the informal Jante Law in Denmark that prohibits too much showing off. 

That said, spring and summer is great time to see Danish rich people in their natural habitat. That's when they put the roof down on their expensive German cars and drive through the medieval old towns, drink rosé chilled in silver buckets at fancy outdoor cafés, or sail through the harbor on their personal boats of various sizes. In the summer, Denmark's rich come out to play. 

There are two types of wealth in Denmark, old wealth and new wealth. Old wealth is the leftovers of Denmark's nobility, Dukes and Counts and Barons, even though noble privileges were officially abolished in 1849. Many of these families still own their old castles and country houses, some of which have been turned into hotels or fancy restaurants. You can stay there for a weekend with your sweetheart, very romantic.

And then there's new wealth. Denmark's richest man owns Bestseller, a fast fashion chain that owns names like Vero Moda and Jack & Jones. The heirs to LEGO, which is less than 100 years old, are also quite well off, and so are the heirs to the Ecco shoe fortune.

Finance types and entrepreneurs also figure on the list of richest people in Denmark. Every year, one of the local newspapers publishes a list of Denmark's top taxpayers – the people and companies who have paid the most taxes. In 2020, the top individual was a successful hedge fund guy who somehow ended up paying more taxes than Danske Bank, Denmark's largest bank.  In 2021, the list featured a man who got rich selling COVID quick tests. 

While there are small wealthy neighborhoods in Odense and Aarhus, most of Denmark's rich live in the Whisky Belt, which is the area along the coast north of Copenhagen. It's called the whisky belt because back in the day, whisky was the most expensive alcoholic drink. Poor people drank beer and schnapps.

 

This is the 122th episode of the "How to Live in Denmark podcast", and originally ran in 2023.

Get all of Kay Xander Mellish's books about Denmark at http://books.howtoliveindenmark.com. Book Kay for a talk to your group or organization at http://events.howtoliveindenmark.com.


For anyone curious about or currently navigating Danish life from the outside, How to Live in Denmark serves as an essential, on-the-ground guide. Hosted by Kay Xander Mellish, an American writer who has made Denmark her home for over ten years, this conversation cuts straight to the heart of the everyday realities in one of the world's most homogenous-and often puzzling-societies. Rather than lengthy lectures, you'll find concise, ten-minute episodes packed with practical advice and cultural translation. This isn't just about travel tips; it's a deep dive into the unspoken rules of Danish social etiquette, the nuances of the local workplace, and the sometimes surprising path to feeling at home in a country frequently labeled the world's happiest. Mellish draws from her own long-term experience to explain everything from navigating the infamous Jantelov to understanding the Danish approach to business meetings and casual Friday night hygge. As Denmark's longest-running English-language podcast, it has become a trusted resource for internationals, whether they are planning a move, newly arrived, or have been settled for years but still occasionally find themselves wondering, "Why do Danes do it that way?" Each episode feels like a chat with a well-informed friend who helps decode the complexities of a fascinating culture, making your time there richer and a lot less confusing.
Author: Language: English Episodes: 151

How to Live in Denmark
Podcast Episodes
The white magic of the Danish graduation hat [not-audio_url] [/not-audio_url]

Duration: 9:01
In June of each year, the streets of Denmark are suddenly full of young people wearing stiff white caps with bands of various colors - burgundy, midnight blue, light blue. These teenagers have just graduated from gymnasi…
Do you have to speak Danish to work in Denmark? [not-audio_url] [/not-audio_url]

Duration: 7:52
If you're only in Denmark for a few months, it might not be worth the investment in time to learn much more than the basic pleasantries in Danish. But you plan to stay in Denmark for more than a year or so, it's a good i…
Why Danes Find Compliments So Awkward [not-audio_url] [/not-audio_url]

Duration: 7:12
A story I've heard over and over again when I talk to internationals working in Denmark is this: They thought they were going to get fired. They'd been working for a year or so at professional-level job in Denmark, often…
Romance in Denmark [not-audio_url] [/not-audio_url]

Duration: 8:43
Whether you're navigating the cobbled streets of Copenhagen on a first date, exploring the charming countryside with a new companion, or swiping right in the pursuit of love, this episode offers the inside scoop on Danis…
Finding light in the Danish Winter Darkness [not-audio_url] [/not-audio_url]

Duration: 7:10
Many internationals newly arrived in Denmark struggle with the long Danish winter. The darkness that starts to fall in the early afternoon means that 5pm looks just like 8pm, which looks just like midnight, which looks j…
New Year's Eve Traditions in Denmark [not-audio_url] [/not-audio_url]

Duration: 6:24
It's almost Week 1, in the weekly numbering system that's widely used in Northern Europe, where the year starts with week 1 and runs through to Week 52 or 53, depending on the calendar. It's very efficient for planning,…
How to Handle a Conflict in Denmark [not-audio_url] [/not-audio_url]

Duration: 6:55
If you are an international who lives in Denmark, or someone who wants to, you have to learn the Danish way of dealing with conflict. This might be with a colleague, or your upstairs neighbors, or the authorities at the…
Drugs in Denmark [not-audio_url] [/not-audio_url]

Duration: 5:45
Denmark is getting rich selling pharmaceuticals to other countries, but within Denmark itself, the approach is inconsistent. Getting illegal drugs doesn't seem to be too difficult, but getting legal drugs from your docto…
Equality and the Electric Bike [not-audio_url] [/not-audio_url]

Duration: 7:47
When I first arrived in Denmark, you could shut down any dispute in Denmark by appealing to equality and the common good. Solidarity - "solidaritet" - and "fælleskab", or community, or even "samfundssind", societal spiri…
How to Meet a Dead Viking: The Mummies of Denmark [not-audio_url] [/not-audio_url]

Duration: 7:21
Many people who visit Denmark are fans of the Vikings, the colloquial name for Scandinavians before the medieval era, although technically speaking the Viking raiders were at their peak in the years 800-1100. There are p…