Ep 684: Are We Now Living In A Video First World?

Ep 684: Are We Now Living In A Video First World?

Author: Evergreen Podcasts March 6, 2025 Duration: 30:29
HR Interviews Playlist
BusinessCareers
Ep 684: Are We Now Living In A Video First World? Using video is no longer optional in talent attraction. Candidates now expect to engage with short-form, authentic video content, and LinkedIn is now prioritizing vertical video to play catch up with TikTok, Facebook, and Instagram. Candidates are no longer just reading job descriptions—they're engaging with video storytelling that shapes their perception of potential employers.  Does this mean we're officially in a video-first world, and if it does, how should recruitment marketing and employer branding adapt to stay ahead? My guest this week is Rhona Pierce, founder and lead creative director of Perceptible Studios. Rhona specializes in helping talent acquisition teams use video effectively without getting lost in time-consuming production.  In our conversation, she shares why short-form, unscripted content performs so well, how companies can encourage employees to be part of the content creation process, and how good is "good enough" for video production. In the interview, we discuss: The most important video trends What type of content are employers finding most successful? Telling employee stories authentically The changing tone of business videos Production and outsourcing Nuance and expertise The role of AI What does the future look like Follow this podcast on Apple Podcasts Follow this podcast on Spotify.

Evergreen Podcasts presents the HR Interviews Playlist, a curated stream of conversations from across the human resources landscape. Instead of searching through countless shows, this series gathers essential discussions on recruiting, workplace technology, diversity, equity, inclusion, and the broader workforce into a single, focused feed. You'll hear directly from practitioners on the front lines, innovative vendors, economists analyzing labor trends, and other knowledgeable voices shaping the field. The playlist draws from ten different source podcasts, each episode handpicked for its relevance and insight, offering a efficient way to stay informed. Whether you're an HR professional, a recruiter, a business leader, or simply curious about the forces shaping modern work, this podcast delivers a diverse range of perspectives and practical takeaways. Tune in for a compilation that highlights both established and emerging thought leaders, saving you time while deepening your understanding of the critical issues in business and careers today.
Author: Language: English Episodes: 100

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