Esports: Level Up

Esports: Level Up

Author: IC Markets January 21, 2026 Duration: 11:12

How do digital titans build empires that rival the storytelling legacies of Disney and Marvel? In a world where attention is the ultimate currency, Riot Games has evolved beyond a single title to command a global audience of 215 million monthly players, turning a video game into a multi-billion dollar cultural ecosystem.


Join host Kelly Latimer on IC Your Trade 6 as she speaks with Alexa Ng, Commercial Partnerships & Business Development Lead at Riot Games. She takes you inside the deal room to reveal how Riot is following the Disney and Marvel playbook to build the most-watched esport on the planet and delivers the definitive blueprint for capturing the Gen Z market.


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Tune into IC Your Trade 5 for conversations that cut through the noise of global finance. Produced by Bloomberg Media Studios in partnership with IC Markets, this podcast sits down with leading experts to dissect the mechanisms of emerging market trends. Rather than offering simple predictions, each episode focuses on the practical frameworks and data analytics used to track and navigate complex economic shifts. You’ll hear detailed explorations of specific sectors and geopolitical developments, providing a substantive look at how professionals interpret information and assess opportunity. The discussions are designed for those who want to deepen their understanding of market dynamics, from seasoned investors to the strategically curious. It’s important to note that the content of this podcast is for informational purposes only and is not investment research or advice. IC Your Trade 5 serves as a platform for education and perspective, delivering fresh insights that help you build a more informed view of the forces shaping trade and investment landscapes.
Author: Language: en-us Episodes: 65

IC Your Trade 6
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