How “Personalized” Training Yields Stunning Retention, Featuring Greg Johnson

How “Personalized” Training Yields Stunning Retention, Featuring Greg Johnson

Author: IDEA Health and Fitness Association June 16, 2022 Duration: 42:55

On today’s episode, the IDEAfit Pro Show digs in with Greg Johnson, MS, CSCS, owner of Varimax Fitness in Sacramento, CA. His company's client retention rate of 85-95% would be impressive during normal times, but during pandemic when so many pros have struggled with basic survival, it’s an incredibly significant stat. Today, we’ll find out how he does it and also learn more about his upcoming IDEA World session.  

Greg is owner of Varimax Fitness in Sacramento. With more than more than 20 certifications and specialty qualifications, Greg’s "never stop learning" philosophy is crystal clear. In the past decade, Greg has also become a savvy fitness entrepreneur. He sees 60-80 clients a week in a private or semi-private setting. He applies his Master’s degree in kinesiology on performance enhancement and injury prevention for all.  

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IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 42 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online courses available on ideafit.com. Additionally, with IDEA FitnessConnect, we host the largest national industry-wide directory, linking over 275,000 fitness professionals to more than 40 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness™!  

  


Tune into the IDEAfit Pro Show for a weekly dose of real talk from the front lines of health and fitness. Designed for working trainers, coaches, and anyone serious about building a life in this industry, this podcast feels like an ongoing conversation with the sharpest minds you know. Each episode brings a different voice to the table-seasoned thought leaders, innovative program designers, and business-savvy influencers-all sharing what they’ve learned the hard way. The discussion naturally flows through the practical details that matter: how to structure a session for better client results, the evolving science behind effective nutrition, and the often-overlooked strategies for building a sustainable career. You’ll find consistent, generous insight here, moving beyond theory into the actionable steps that can refine your skills and grow your business. Whether you’re looking to deepen your understanding of exercise science or need fresh perspectives on client engagement, this series serves as a reliable resource. It’s more than just a podcast; it’s a professional tool for anyone committed to moving forward in the dynamic worlds of fitness, health, and nutrition.
Author: Language: English Episodes: 100

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