In this episode, the IDEA Pro Show is joined by internationally-known integrative health and mindfulness expert Shirley Archer, JD, MA. Shirley is an award-winning health journalist, and best-selling author of 16 fitness and wellness books. In addition to being a contributing editor to IDEA Fitness Journal, she is a media spokesperson and was named IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center. She has served on multiple industry committees and co-authored countless articles and chapters for various fitness and wellness trade groups.
When it comes to health and fitness services, Shirley believes it’s not only what you offer, it’s HOW you offer it. Her IDEA World Virtual session “Train Clients Happy for Better Retention and Results” revealed the secret sauce to offering training programs that improve participation and results by leading with a positive and uplifting approach. Today we discuss the latest research findings on the science of happiness, and share practical tips on helping clients to tap into their happiness quotient—which very likely will have impact on the health and happiness of your business’ bottom line. Stay with us for this enlightening conversation.
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IDEAfit PRO SHOW is hosted by Madeleine McCormick, Digital Marketing Manager, ideafit.com; executive produced by Allyssa Ertz; produced and engineered by Michael Hilding. Copyright 2024 by IDEA Health & Fitness Association. All rights reserved.
IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 42 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our publications, including the award-winning Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and online courses available on ideafit.com. Additionally, with IDEA FitnessConnect, we host the largest national industry-wide directory, linking over 275,000 fitness professionals to more than 40 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness™!
