In Focus-Parley | Are brands overreacting to manufactured outrage?

In Focus-Parley | Are brands overreacting to manufactured outrage?

Author: The Hindu September 3, 2026 Duration: 28:34
Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged. Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question. Guest: Mitushi Sharma and Santosh Desai Host: Sonikka Loganathan Producer: Jude Weston Learn more about your ad choices. Visit megaphone.fm/adchoices

Each week, the journalists at In Focus by The Hindu select one pressing story from the news cycle and slow it down. Rather than a rapid headline, you’ll hear a thoughtful conversation that unpacks the layers behind an event-the historical precedents, the economic forces, the political nuances, and the human impact. This podcast relies on conversations with reporters who have been on the ground and specialists who have spent years, sometimes decades, studying a particular issue. The result is a clearer, more substantive understanding of what’s happening in India and around the world. You might explore the roots of a regional conflict one episode, and dive into the complexities of a new environmental policy the next. It’s designed for anyone who feels that the daily news skim leaves too many questions unanswered. Tune in for a consistent, deep-dive format that prioritizes context over instant reaction, making sense of the week’s most significant developments through careful analysis and expert insight.
Author: Language: English Episodes: 50

In Focus by The Hindu
Podcast Episodes
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