best tactic I've ever seen for B2B demand generation is a podcast

best tactic I've ever seen for B2B demand generation is a podcast

Author: Cody Schneider September 10, 2024 Duration: 46:50

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies.

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:04:22) The Biotech Startups podcast aims to democratize information and demystify the journey from zero to one for researchers in the life sciences.

(00:08:10) People are craving authentic, behind-closed-doors conversations in public, which is driving the success of podcasts like Biotech Startups.

(00:16:54) The podcast has given Excedr a platform to empower their community and create connections that wouldn't have happened otherwise.

(00:34:03) Platform technologies in biotech allow companies to have multiple shots on goal instead of banking on a single drug candidate.

(00:39:18) Modern biotech startups have access to diverse funding options, including grants, fee-for-service, corporate investments, and non-dilutive financing.


Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/jonchee

https://x.com/jonchee_excedr

https://www.excedr.com/

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
Make AI Search Recommend You: Build Branded Mentions, Not Links [not-audio_url] [/not-audio_url]

Duration: 40:04
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsAI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not…
ai seo crash course: pick one keyword and build brand mentions [not-audio_url] [/not-audio_url]

Duration: 49:07
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsThis AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI se…
He Built a 1,000,000+ User Startup with ONLY 3 People and AI [not-audio_url] [/not-audio_url]

Duration: 53:13
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsJoin me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.Timeline 00:00 – AI tooling’s…
50 ai agents are running this guy's business. no employees? [not-audio_url] [/not-audio_url]

Duration: 52:30
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, an…
building a $10,000,000 ARR company with only paid ads [not-audio_url] [/not-audio_url]

Duration: 48:36
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant pers…
Building Digital Gravity: How Startups Create Mass and Momentum [not-audio_url] [/not-audio_url]

Duration: 34:29
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar b…