employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

employee 8 at cameo | everything they learned about growth | how Cameo stayed cool | how to build viral loops with influencers

Author: Cody Schneider February 8, 2024 Duration: 48:40
In the Pit with Cody Schneider | Marketing | Growth | Startups
BusinessEntrepreneurshipMarketing

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of marketing lies in owning the raw materials, such as data and AI models, and building a strong audience base to drive growth.

Brought to you by...


Swell AI: Sign up free - https://www.swellai.com/

Content marketing is the most impactful thing you can do for your business.

But, content marketing is hard. 

That's why we made Swell AI to help you do content marketing powered by AI. 


Turn videos into clips, blog posts, newsletters, social media posts and more. Schedule to your social accounts and start your content flywheel.

Sign up free - https://www.swellai.com/

(00:02:07) Cameo's success in influencer marketing was due to their dedicated talent outreach and relations team, which helped them meet the needs of busy celebrities and influencers.

(00:08:30) Creating viral reaction videos of celebrities on Cameo was a powerful marketing tool that generated organic interest and drove user engagement.

(00:19:25) Building an owned audience is crucial for successful influencer marketing, as it provides a trustworthy reputation and a direct channel to reach potential customers.

(00:30:27) The future of influencer marketing lies in B2B influencers, where executives and directors can leverage their personal brands to drive company growth and internal influence.

(00:36:45) The closer a company is to owning the raw materials or original work product, the stronger their competitive advantage and moat in the AI industry.

Host Links

https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/


Guest Links

https://twitter.com/connor_beem
https://www.linkedin.com/in/connor-beem

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

Official website RSS
In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
email newsletter playbook: how to drive 3,000 weekly clicks [not-audio_url] [/not-audio_url]

Duration: 46:47
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable…
AI is Replacing UGC Creators: 1 Click Makes 1,000 Ads [not-audio_url] [/not-audio_url]

Duration: 50:05
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate an…
100,000 app downloads from vibe coding and zero marketing spend [not-audio_url] [/not-audio_url]

Duration: 36:25
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, Jack Friks, the creator of PostBridge, shares a fresh approach to product validation—building media before building the produ…
using organic shorts to get $1 CPM on tiktok and IG reels [not-audio_url] [/not-audio_url]

Duration: 45:08
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage sh…
This Simple Ecom Funnel Increases AOV and ROAS by 3x [not-audio_url] [/not-audio_url]

Duration: 39:59
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsAutomated SEO and CRO for ecommerce - https://www.landingcat.com/ Build 10,000+ pages in days not months. Keyword research, page creation, and…

«1234567»