farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

farcaster explained | building a company in decentralized social | content diversification to CYA | cody commits to direct mailing people to buy a house

Author: Cody Schneider March 26, 2024 Duration: 34:19

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media. 

We talked about how Farcaster is trying to make decentralized social happen... again. lol

Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.  

We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house.  He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025. 


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(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.

(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.

(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.

(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.

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There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
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