from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app

Author: Cody Schneider November 11, 2024 Duration: 46:48

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok.

We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand.


Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:06:07) Rise App's Success and Download Metrics

(00:06:37) Using Organic Social Media for User Acquisition


(00:13:34) Algorithm Behavior and Account Growth

(00:16:08) Multi-Account Strategy

(00:25:21) Using AI Avatars in Content

(00:28:40) Storytelling in Content

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://x.com/desmondhth


https://www.riseapp.life/

https://designand.build/

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
Make AI Search Recommend You: Build Branded Mentions, Not Links [not-audio_url] [/not-audio_url]

Duration: 40:04
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsAI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not…
ai seo crash course: pick one keyword and build brand mentions [not-audio_url] [/not-audio_url]

Duration: 49:07
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsThis AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI se…
He Built a 1,000,000+ User Startup with ONLY 3 People and AI [not-audio_url] [/not-audio_url]

Duration: 53:13
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsJoin me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.Timeline 00:00 – AI tooling’s…
50 ai agents are running this guy's business. no employees? [not-audio_url] [/not-audio_url]

Duration: 52:30
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, an…
building a $10,000,000 ARR company with only paid ads [not-audio_url] [/not-audio_url]

Duration: 48:36
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant pers…
Building Digital Gravity: How Startups Create Mass and Momentum [not-audio_url] [/not-audio_url]

Duration: 34:29
https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar b…