Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll

Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll

Author: Cody Schneider August 26, 2024 Duration: 39:53

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

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Summary


In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.

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Chapters:

(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.

(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.

(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media

(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact

(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.

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Host Links

https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

https://www.drafthorseai.com/

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Guest Links

https://www.digiseed.com/

https://www.linkedin.com/in/liamdunne05/

https://www.youtube.com/@ldunne

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
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