landing page masterclass: why your beautiful website is killing your startup growth

landing page masterclass: why your beautiful website is killing your startup growth

Author: Cody Schneider January 27, 2025 Duration: 1:03:05

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

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Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging.

We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. 

Timestamps
(0:00) - Intro

(00:01:03) - Importance of Landing Pages

(00:02:28) - Copywriting in Growth Marketing

(00:03:08) - The Overlooked Nature of Copywriting

(00:09:44) - Principles of Good Copywriting

(00:18:04) - Common Mistakes in Google Ads

(00:30:09) - Analyzing Y Combinator Startups' Websites


Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

Twitter/X - https://x.com/jrdnmix

Linkedin - https://www.linkedin.com/in/jordan-mix1/

https://shopdowithin.com/

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
Why Memes Beat Rage Bait for Real Revenue Growth [not-audio_url] [/not-audio_url]

Duration: 50:03
Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets enga…
You Should Only Focus on Increasing Branded Search Volume in 2026 [not-audio_url] [/not-audio_url]

Duration: 3:36
Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: addin…
Ranking Your New Startup Domain for Your Brand Name [not-audio_url] [/not-audio_url]

Duration: 6:59
Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your co…
Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours [not-audio_url] [/not-audio_url]

Duration: 54:38
Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc…
You Can Get $0.80 CPM from TV Streaming Ads Right now [not-audio_url] [/not-audio_url]

Duration: 39:42
Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has…
Local SEO: How to Dominate  Rankings in Just One Week [not-audio_url] [/not-audio_url]

Duration: 51:39
Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local S…