Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x

Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x

Author: Cody Schneider April 23, 2024 Duration: 40:36
In the Pit with Cody Schneider | Marketing | Growth | Startups
BusinessEntrepreneurshipMarketing

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space. 

This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.

We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience. 

Listen now and subscribe wherever you're listening to get more marketing alpha weekly.


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Timestamps


  • (00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.

  • (00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.

  • (00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.

  • (00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.

  • (00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.

HOST LINKS

https://www.swellai.com/

https://www.acclaimpodcasting.com/

https://www.drafthorseai.com/

https://twitter.com/codyschneiderxx


https://www.linkedin.com/in/codyxschneider/

https://inthepitpodcast.com/


https://codyschneider.com/

GUEST LINKS

https://twitter.com/igobylukas

https://www.linkedin.com/in/lukastanasiuk/

https://www.theniceagency.co/

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

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In the Pit with Cody Schneider | Marketing | Growth | Startups
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