The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

The Power of Raw and Unedited Content | Leveraging Authenticity and Value | The Shift in Content Consumption

Author: Cody Schneider January 26, 2024 Duration: 53:55

https://www.graphed.com/ - AI data analyst to build dashboard and get insights

So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.

Brought to you by...


Swell AI: Sign up free - https://www.swellai.com/

Content marketing is the most impactful thing you can do for your business.

Content marketing is hard.

That's why we made Swell AI to help you do content marketing powered by AI.


Make clips, blog posts, newsletters, social media posts and more automatically.

Sign up free - https://www.swellai.com/

Timestamps

(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.

(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.

(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.

(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.

(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.


Host Links

https://inthepitpodcast.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://www.drafthorseai.com/

Guest Links

https://twitter.com/kobyjconrad

https://www.channelsofgrowth.com/

LandingCat: SEO for ecommerce - https://www.landingcat.com/


There’s a certain kind of clarity that comes from being in the thick of it, where theory meets the messy reality of building something. In the Pit with Cody Schneider is built on that premise. Host Cody Schneider creates a space that feels less like a formal interview and more like pulling up a chair next to someone who’s figuring it out as they go. You’ll hear his own unfiltered brain dumps alongside conversations with founders and marketing leaders who are currently on the front lines. The focus is relentlessly practical: how do you actually land those crucial first customers, then scale that growth without breaking everything? What does it take to move from scrappy tactics to building a marketing team that can sustain momentum? This podcast digs into the specific strategies and operational choices that make a difference when the pressure is on. It’s for anyone who prefers gritty, firsthand accounts over polished success stories. Tune in for a regular dose of actionable insight from inside the trenches of startups and growth marketing.
Author: Language: English Episodes: 65

In the Pit with Cody Schneider | Marketing | Growth | Startups
Podcast Episodes
Why Memes Beat Rage Bait for Real Revenue Growth [not-audio_url] [/not-audio_url]

Duration: 50:03
Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets enga…
You Should Only Focus on Increasing Branded Search Volume in 2026 [not-audio_url] [/not-audio_url]

Duration: 3:36
Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: addin…
Ranking Your New Startup Domain for Your Brand Name [not-audio_url] [/not-audio_url]

Duration: 6:59
Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your co…
Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours [not-audio_url] [/not-audio_url]

Duration: 54:38
Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc…
You Can Get $0.80 CPM from TV Streaming Ads Right now [not-audio_url] [/not-audio_url]

Duration: 39:42
Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has…
Local SEO: How to Dominate  Rankings in Just One Week [not-audio_url] [/not-audio_url]

Duration: 51:39
Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local S…