Drones, Defense Tech, and The Consumer Hardware Trap with Chris Anderson

Drones, Defense Tech, and The Consumer Hardware Trap with Chris Anderson

Author: Bryce Roberts January 17, 2025 Duration: 1:14:07

Chris Anderson can’t talk a lot about what he is up to these days. At least on camera. 

His LinkedIn profile says he’s currently an Engineer at “Stealth". Prior to this current professional opacity, he was at Kitty Hawk, the electric aircraft maker founded by Sebastian Thrun (legendary Stanford Professor and former lead of Google’s self-driving car team that led to Waymo) and backed by Google Co-founder, Larry Page. 

I became familiar with Chris while he was leading Wired Magazine as Editor-in-Chief. His work there was groundbreaking and set much of the pace, tone, and agenda for the early days of Web 2.0 and the Maker movement. After seeing a TedX talk about a side hustle he had selling cellophane bags of electrical parts and open source autopilots for DIY Drones I slid into his DM’s.

There is a lot of buzz around drones today, but note the date on that DM — November 3rd, 2010. 

Little did I know at the time, that this little drone business was just beginning to grow from Chris and his kids packing orders at their dinner table to a proper manufacturing and distribution center along the border of Mexico. 

As things happened, that DM turned into a conversation that turned into an investment in a company, 3D Robotics, that took Chris away from Wired and into the uncharted worlds of manufacturing, consumer hardware, and defense tech. He was early and 3DR didn’t play out the way that we’d all hoped but it laid the foundations for much of what he’s working on now — even though he can’t talk much about that publicly.

To say Chris has a knack for living in the future would be a massive understatement. 

In this conversation we unpack his process for exploring possible futures — spoiler: Chris has started writing science fiction as a way to explore complex technological implications. He writes a book a month, using fiction as a computational tool to play out scenarios with artificial agents and see where they lead. We get into what he got right and what he got wrong about drones specifically and defense tech more broadly. And we discuss the culture of Silicon Valley, where we spar a bit on the amount of waste and wandering built into the system that ultimately leads to so many unexpected breakthroughs. 

Since that first DM, he has become a dear friend, coconspirator, and sounding board for me. The unedited conversation here went on for nearly 3 hours (which reminds me that we really do need an “indie uncut” channel) but that’s the kind of person Chris is — generous in sharing his time, ideas, and insights. 

I hope you enjoy listening as much as we enjoyed recording this one.


Bryce Roberts hosts INDIE AUDIO, a podcast that explores the less-charted paths of building a business. This isn't about scaling to infinity or chasing venture capital hype; it's a grounded conversation focused on sustainable growth, practical technology, and the real work of entrepreneurship. Each episode features founders and operators who are building meaningful companies on their own terms, discussing the strategies, hurdles, and personal philosophies that define the indie journey. You'll hear candid stories about bootstrapping, profitability, product development, and maintaining creative control in a world obsessed with exits. The dialogue is built for anyone who believes a business can be both a livelihood and a craft. Tune in for honest insights that prioritize resilience over rapid expansion and thoughtful execution over mere spectacle. This podcast lives in the details of building something that lasts, offering a necessary counter-narrative to mainstream business culture. Find INDIE AUDIO wherever you listen.
Author: Language: English Episodes: 37

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