Influencers Aren't Going Anywhere — A Conversation with James Nord, Fohr Co-Founder & CEO

Influencers Aren't Going Anywhere — A Conversation with James Nord, Fohr Co-Founder & CEO

Author: Bryce Roberts July 3, 2024 Duration: 54:29

One of the most frequent requests we get is to hear directly from indie founders. Today's conversation is just that. And we did it in style. James Nord, founder of Fohr, has had a front row seat to indie having been one of the very first investments we made. In turn, I've had a front row seat for their growth from hundreds of thousands in revenue to 10s of millions.


Bryce Roberts hosts INDIE AUDIO, a podcast that explores the less-charted paths of building a business. This isn't about scaling to infinity or chasing venture capital hype; it's a grounded conversation focused on sustainable growth, practical technology, and the real work of entrepreneurship. Each episode features founders and operators who are building meaningful companies on their own terms, discussing the strategies, hurdles, and personal philosophies that define the indie journey. You'll hear candid stories about bootstrapping, profitability, product development, and maintaining creative control in a world obsessed with exits. The dialogue is built for anyone who believes a business can be both a livelihood and a craft. Tune in for honest insights that prioritize resilience over rapid expansion and thoughtful execution over mere spectacle. This podcast lives in the details of building something that lasts, offering a necessary counter-narrative to mainstream business culture. Find INDIE AUDIO wherever you listen.
Author: Language: English Episodes: 37

INDIE AUDIO
Podcast Episodes
In the Are.na Trying Things with Charles Broskoski [not-audio_url] [/not-audio_url]

Duration: 1:05:13
When I reached out to Charles Broskoski, co-founder of Are.na, it was largely because I kept hearing mention of the service he'd built increasingly entering the zeitgeist among young, creative technologists.What I though…
Why Tech wants DEI to DIE with Y-Vonne Hutchinson, Founder of ReadySet [not-audio_url] [/not-audio_url]

Duration: 1:01:22
After wrapping this week’s conversation with published author and ReadySet’s CEO, Y-vonne Hutchinson, I stepped out of the studio, opened my phone, and X was ablaze. In the year of our Lord 2024, a startup had decided th…
Career Transitions for High Achievers with Steve Schlafman [not-audio_url] [/not-audio_url]

Duration: 1:29:59
Walking through Madison Square Park a year ago, @schlaf talked about transitions, something he knew a lot about. I first met Steve when he was a junior investing partner at RRE, a venture capital firm in New York City. A…
Stepping into The Shade Room with Angelica Nwandu [not-audio_url] [/not-audio_url]

Duration: 1:02:06
In April 2015, I read an article that elicited a reaction I’d only had a few other times prior. We had just closed applications for our first round of experimental indie investments and had made most of our selections. T…
At Home with Karri Saarinen, Cofounder of Linear [not-audio_url] [/not-audio_url]

Duration: 1:17:13
A few years back, I got a DM from a founder wanting to meet and swap stories about adventures in entrepreneurship. Despite being backed by some of the top VCs in the world, they were taking a very different approach from…
Founder-Led Sales with Jen Abel of Jjellyfish [not-audio_url] [/not-audio_url]

Duration: 44:43
Product-market fit requires both customers willing to pay and stay. It’s not just about initial sales, but also retention. Early-stage sales should focus on research and understanding customer problems rather than immedi…
Venture Capital Curmudgeons Club with Eric Paley of Founder Collective [not-audio_url] [/not-audio_url]

Duration: 1:13:42
— Capital has no insightsEric argues that venture capital alone doesn’t solve business problems, and having more capital doesn’t necessarily lead to better outcomes.— Compounding value vs. negative valueThe importance of…
The Current State of AI with Jaclyn Rice Nelson from Tribe AI [not-audio_url] [/not-audio_url]

Duration: 1:29:33
Some takeaways:— There’s a significant gap between the hype around AI and its actual implementation in businesses. Many companies are still in the experimental phase, with few AI solutions in production. The main barrier…
Current State of Crypto with smac from Compound [not-audio_url] [/not-audio_url]

Duration: 1:38:37
A few takeaways from this conversation:— Early crypto applications were challenging to use and primarily attracted tech enthusiasts and speculators. Over time, the technology matured, making applications more user-friend…