Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis

Growing an audience, making difficult decisions and launching screencasting.com - Aaron Francis

Author: James McKinven October 5, 2023 Duration: 16:53

Aaron Francis is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. Notably he was a founding member of the Hammerstone team, which he’s recently left, to focus his energy on doing something he loves. Most recently, Aaron has launched Screencasting.com, a course teaching you how to make better screencasts.

Timestamps

  • 00:00 Intro
  • 01:25 Aaron's Background
  • 02:10 Learning Software Engineering through books
  • 03:24 Audience Building
  • 05:51 Benefits of each content medium
  • 08:07 Making time for everything
  • 09:27 Having a full time job
  • 10:23 Leaving Hammerstone
  • 12:36 Launching Screencasting.com
  • 14:33 How has the launch gone?
  • 15:25 Recommendations

Recommendations

My links

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Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 100

Indie Bites
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