How Ahrefs Built A Best-In-Class SEO Strategy - Tim Soulo, Ahrefs

How Ahrefs Built A Best-In-Class SEO Strategy - Tim Soulo, Ahrefs

Author: James McKinven March 1, 2023 Duration: 15:54

Tim Soulo is the CMO at Ahrefs, one of the biggest and best SEO tools on the internet. Ahrefs are one of the clear success stories as a bootstrapped company, growing to be a an 8 figure brand over the past decade. Things really took off when Tim took over marketing for the company back in 2015, first focusing on growing the blog, before experimenting with different marketing channel to bring Ahrefs to its current size. In this episode Tim brings a mini SEO masterclass for SaaS founders, gives his thoughts on AI content and reveals if he has ambitions to start a indie project for himself.

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What we covered in this episode

  • The basics of SEO for a SaaS tool
  • A mini SEO masterclass for indie SaaS tools
  • Why credibility is important for SEO
  • Tim’s thoughts on AI content
  • How “original work” is essential
  • What marketing channel is going to work in 2023
  • Tim’s favourite marketing experiments for Ahrefs
  • Does Tim have any indie hacker ambitious to run his own company

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Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 100

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