Making $12k p/m with Wordpress plugins - Patrick Posner

Making $12k p/m with Wordpress plugins - Patrick Posner

Author: James McKinven March 15, 2023 Duration: 15:39

Patrick Posner is the creator of a portfolio of Wordpress plugins which have been downloaded almost a million times collectively making him $12k p/m. Patrick went full time indie in 2020 and since then has both grown quickly and scaled back operations to build the best sort of life for him. I love these types of stories of relatively unknown indie hackers who are creating the dream life for themselves.

What we covered in this episode:

  • Building Wordpress plugins on the side of a day job
  • Marketing for Wordpress plugins
  • Getting 1m downloads
  • Beating a domain reseller
  • Finding SEO keywords to rank for
  • Pricing yearly vs monthly
  • Growing fast and scaling back

Recommendations

  • Book - Why We Sleep
  • Podcast - The Bootstrapped Founder
  • Indie Hacker - tbc

Follow Patrick

My links

Sponsor - Ahrefs

Thank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.

If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.

To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools


Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 100

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