Scaling and exiting a $65k MRR with meal planning app - Jeffrey Bunn, Mealime & Clearful

Scaling and exiting a $65k MRR with meal planning app - Jeffrey Bunn, Mealime & Clearful

Author: James McKinven December 13, 2023 Duration: 17:14

Today I’m joined by Jeffrey Bunn, who is the co-founder of Clearful, a digital journal app he built with his wife, Maria. Previously they co-founded Mealime, a meal planning app which grew to a whopping $65k MRR before they exited in 2018. In this episode we cover the story of founding both apps, how they utilised the app stores for growth and why they started a B2C app in a crowded market.

Timestamps

00:00 Intro
01:30 Starting Mealime
07:07 Pivot to mobile and reducing prices
08:36 Mealime Growth
09:46 Private Equity Exit
10:38 Life post-exit and learning to code
12:24 Starting Clearful
13:31 Clearful growth through the app store
14:50 Runway and future

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Every Tuesday, James McKinven sits down for a short chat with someone who’s quietly building a business on their own terms. Indie Bites focuses on the real, often messy, beginnings of profitable, bootstrapped ventures. Instead of abstract theory, you’ll hear founders explain the exact moment an idea clicked, the scrappy ways they tested it without spending a fortune, and how they landed those crucial first few customers. The conversations are deliberately kept concise, getting straight to the practical insights that make a difference when you’re starting with limited time and resources. This podcast digs into the specifics of creating a sustainable income independently, covering the intersection of entrepreneurship, marketing, and hands-on business tactics. It’s for anyone who prefers learning from direct experience rather than corporate playbooks, offering a regular dose of motivation and actionable advice from people who are actually doing the work.
Author: Language: English Episodes: 50

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