Episode 10: Valerie Reed: Valana Minerals [Podcast]

Episode 10: Valerie Reed: Valana Minerals [Podcast]

Author: Donna Maria Coles Johnson November 19, 2014 Duration: 38:57

Welcome to Season 1 of the Indie Business Podcast! In this tenth episode, you will meet Valerie Reed of Valana Minerals in San Diego, California. Valerie is a college sociology professor by trade, and she also works her business, which she founded in 2007. She loves both teaching and mineral makeup, and has found a way to combine both to create the perfect life for her.

Valerie Reed of Valana Minerals on Indie Business Podcast

Valerie has been a member of the Indie Business Network since 2007, and while we have never met in person, I have been consistently inspired and impressed by her achievements. Listen closely to Valerie's story. She figured out how to make two livings at once, one in a traditional job and the other as the CEO and founder of Valana Minerals which provides vegan mineral makeup for women of color. This life approach is not out of the question for any of us today, especially as we move into an era where each of us is called upon to design a lifestyle that is not dependent on a “job.” Whatever path you want to follow, you'll be inspired to make it happen when you hear Valerie's story. We really excavate her mindset here, and there is so much you can incorporate into you life. Sit back, relax and get it NOW!

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Are you going to keep complaining, or are you going to do something about it?



Valerie Reed, Valana Minerals

Season 1, Episode 10: Show Notes

Here are few episode highlights.

  1. How Valerie transformed a few unnerving experiences into a profitable niche business selling vegan mineral makeup for women of color.
  2. Valerie shares how she has created a “crew” of people (including family members) who help her manage her life and her business. You'll get some great ideas here about how you may be able to create win/win with people who are already in your life.
  3. A great discussion about how to analyze your particular skill set and create systems and routines that allow you to make the best use of your time and bring in the most money in the least amount of time.
  4. Hear Valerie's “Hawaii Story,” and how she made that dream come true. This is so inspiring — and it led to the love of her life too! It's exciting to hear this because it will inspire you to pursue your dreams, even when you don't have a crystal clear picture of what it will look like. (This part starts at 19:33.)
  5. What drives Valerie to do the uncomfortable, and to go from wanting something to finding a way to getting it. Boom. (23:20)
  6. Get Valerie's top three tips to use your business to create the life you love drives Valerie to do the uncomfortable, and to go from wanting something to finding a way to getting it. Boom. (30:53)

Connect with Valerie and Valana Minerals

Valana Minerals online, and on Facebook, and Twitter.

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The post Episode 10: Valerie Reed: Valana Minerals [Podcast] appeared first on Indie Business Network®.


Donna Maria Coles Johnson hosts the Indie Business Podcast, a resource for creative entrepreneurs who build their livelihoods from their craft. This isn't about abstract theory; it's the tangible, often gritty reality of running a small business centered on handmade goods and independent making. Each episode features a conversation with an American maker who has navigated the unique challenges of turning passion into profit. You'll hear firsthand accounts of product development, marketing on a shoestring budget, the complexities of e-commerce, and the personal resilience required to persevere. The discussions go beyond simple success stories to explore the lessons learned from setbacks, the evolution of a brand, and the practical strategies that actually work in a crowded marketplace. Tune in for honest talk about sales, sourcing, work-life balance, and the community that sustains the indie business spirit. This podcast serves as both a compass and a companion for anyone on the path to building a sustainable, creative enterprise, offering actionable insights and genuine inspiration directly from the voices who are living it every day.
Author: Language: en-us Episodes: 100

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