Episode 4: Stacia Guzzo: The Handcrafted Honey Bee [Podcast]

Episode 4: Stacia Guzzo: The Handcrafted Honey Bee [Podcast]

Author: Donna Maria Coles Johnson October 8, 2014 Duration: 36:02

Welcome to Season 1 of the Indie Business Podcast! In this fourth episode, I introduce you to Stacia Guzzo of The Handcrafted Honey Bee and Tehachabee Farm in Tehachapi, California. Stacia and I discuss how she manages her two Maker businesses as a wife and the mother of two young children, and how she became a top finalist in the 2014 March Stewart American Made Awards contest.

stacia guzzo of handcrated honey bee

You'll also get some great ideas to help you incorporate video into your business. Now, you know I am always on you to do that, because you've got to cut through the noise to reach and connect with your fans and friends! If you are one of those people who is fearful or nervous about doing your own videos, you will love Stacia's low pressure, no nonsense approach.

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Write down your WHY! Know it and return to it over and over again to maximize entrepreneurial success …



Stacia Guzzo, The Handcrafted Honey Bee

Season 1, Episode 4: Show Notes

Here are few of the things Stacia and I discussed in this episode.

  1. How Stacia used social media and her own DIY approach to PR to make it to the top of the Martha Stewart American Made Awards.
  2. The importance of cultivating relationships with entrepreneurs in your local area.
  3. How Stacia planned to incorporate video into her business, even before she really needed it.
  4. Stacia's “box and mini kit” DIY business model.
  5. The importance of flexibility to the success of your entrepreneurial venture.
  6. Stacia's favorite social media outlets.

Season 1, Episode 4: Resource Links

Camera: Canon EOS Rebel

Editing software: Final Cut Pro

Music: Garageband

Video editor for Mac: iMovie

Community: Indie Business Network

Cloud-based video editor (free trial): Animoto

Motivational video: Simon Sinek: How great leaders inspire action

Connect with Stacia and The Handcrafted Honey Bee

Vote for The Handcrafted Honey Bee until October 16, 2014.

Handcrafted Honey Bee website

Handcrafted Honey Bee on Facebook and Twitter

Listener Question

Roberta at Scrubz Body asked: “With all the noise out there in the online world, what are the three marketing tools you use the most to draw people to your website?”

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Best and success,

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The post Episode 4: Stacia Guzzo: The Handcrafted Honey Bee [Podcast] appeared first on Indie Business Network®.


Donna Maria Coles Johnson hosts the Indie Business Podcast, a resource for creative entrepreneurs who build their livelihoods from their craft. This isn't about abstract theory; it's the tangible, often gritty reality of running a small business centered on handmade goods and independent making. Each episode features a conversation with an American maker who has navigated the unique challenges of turning passion into profit. You'll hear firsthand accounts of product development, marketing on a shoestring budget, the complexities of e-commerce, and the personal resilience required to persevere. The discussions go beyond simple success stories to explore the lessons learned from setbacks, the evolution of a brand, and the practical strategies that actually work in a crowded marketplace. Tune in for honest talk about sales, sourcing, work-life balance, and the community that sustains the indie business spirit. This podcast serves as both a compass and a companion for anyone on the path to building a sustainable, creative enterprise, offering actionable insights and genuine inspiration directly from the voices who are living it every day.
Author: Language: en-us Episodes: 100

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