Episode 6: Samantha Irwin: Standard Wax [Podcast]

Episode 6: Samantha Irwin: Standard Wax [Podcast]

Author: Donna Maria Coles Johnson October 22, 2014 Duration: 39:54

Welcome to Season 1 of the Indie Business Podcast! In this sixth episode, I introduce you to Samantha Irwin of Standard Wax in Chandler, Arizona. Samantha and her business partner, Andrew King, met each other “by accident” at work, they did their first craft show “by accident,” they got their first wholesale customer “by accident,” and today, they are in business “by accident.” Clearly, there is no such thing as an accident.

samantha irwin indie business podcast

If you have ever felt like an entrepreneur by accident, you will be uplifted and encouraged by my chat with Samantha. Learn a bit about how she and Andrew leverage each other's strengths to be successful, and how Samantha was encouraged by connecting with another Indie Business Network member at a big show recently. And be sure to get to the bottom of this post to grab the coupon code you can use to purchase some Standard Wax candles for yourself.

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You can't be afraid. It's not going to hurt you to fail a little bit.Click To Tweet

Samantha Irwin, Standard Wax

Season 1, Episode 6: Show Notes

Here are few of the things Samantha and I discussed in this episode.

  1. What you can do to work successfully with a business partner, and why partnering up in your business is something you may want to consider.
  2. Why it's awesome to fail.
  3. How Samantha is selling more than just candles.
  4. Why Samantha loves Instagram.
  5. What Samantha looks for in a good Indie craft event.
  6. How Samantha loves connecting with other Makers.
  7. Samantha's recommendations to help you look as reputable as possible when you have limited resources.

  8. Samantha's advice for Makers looking to transition from traditional work to a business selling what they make.

Enjoy this wonderful video showing how Standard Wax brings art into your everyday life.

Season 1, Episode 6: Resource Links

Social media: Instagram

Renegade Craft: Renegade Craft Fair

Unique LA: Unique LA

Art fair: Artlink Phoenix

Connect with Samantha and Standard Wax

Standard Wax on Facebook and Instagram

Listener Question

Natalya at Golden Gate Homeopathy asked: “How do you make people on Twitter aware of you as a brand?”

Ask a Question!

I love hearing from you and helping you solve your most pressing business problems NOW. If you have a question, use the app below to leave it on our voice mail. If I use your question on an episode, I will link to your site as I provide complimentary advice to help you use your business to create the life you love.

A Coupon Code For You!

I'm excited to share that Samantha has generously offered a coupon code just for Indie Business Podcast listeners!

Enter the coupon code: IBN at checkout to save 30% on your Standard Wax online purchase. The code expires at midnight PST on October 31, 2014, so get busy now.

Your Feedback Please!

If you have an idea for an Indie Business Podcast episode topic or guest, send your feedback through our Contact Page.

If you enjoyed this episode of the Indie Business Podcast, please subscribe and rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.


Best and success,

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The post Episode 6: Samantha Irwin: Standard Wax [Podcast] appeared first on Indie Business Network®.


Donna Maria Coles Johnson hosts the Indie Business Podcast, a resource for creative entrepreneurs who build their livelihoods from their craft. This isn't about abstract theory; it's the tangible, often gritty reality of running a small business centered on handmade goods and independent making. Each episode features a conversation with an American maker who has navigated the unique challenges of turning passion into profit. You'll hear firsthand accounts of product development, marketing on a shoestring budget, the complexities of e-commerce, and the personal resilience required to persevere. The discussions go beyond simple success stories to explore the lessons learned from setbacks, the evolution of a brand, and the practical strategies that actually work in a crowded marketplace. Tune in for honest talk about sales, sourcing, work-life balance, and the community that sustains the indie business spirit. This podcast serves as both a compass and a companion for anyone on the path to building a sustainable, creative enterprise, offering actionable insights and genuine inspiration directly from the voices who are living it every day.
Author: Language: en-us Episodes: 100

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