Episode 7: Lynn Elko: Emma’s Friends Soaps and Lotions [Podcast]

Episode 7: Lynn Elko: Emma’s Friends Soaps and Lotions [Podcast]

Author: Donna Maria Coles Johnson October 29, 2014 Duration: 38:26
While Emma's Friends has closed, I invite you to be inspired by the amazing story of how Lynn built her business to honor her very special daughter.

Welcome to Season 1 of the Indie Business Podcast! In this seventh episode, I introduce you to Lynn Elko of Emma's Friends Soaps and Lotions in Tamaqua, Pennsylvania. Lynn was enjoying a fulfilling corporate career when she and her husband discovered that their baby daughter, Emma, was experiencing serious developmental difficulties.

Indie Business Podcast with Lynn Elko of Emma's Friends
While on a business trip one day, Lynn could no longer bear to be away from Emma, especially knowing that she was not there to help her with her special needs. She announced to her husband that things had to change, and change they did. Emma's Friends Soaps and Lotions is one of those changes. Get the full story, and be inspired, now!

Listen to the Audio



Flexibility is such a tremendous gift that this business has given us.



Lynn Elko, Emma's Friends Soaps and Lotions

Season 1, Episode 7: Show Notes

  1. Hear Lynn tell the story of how she went from giving big gifts to her daughter's caregivers, to making gifts to give herself.
  2. Learn how Lynn handles the “steady interruptions” that come with having a child with special needs, and how she puts her daughter first.
  3. Frank discussion about how the twists and turns of business are “not fun,” in Lynn's words.
  4. How “just showing up” led to the huge opportunity that propelled Emma's Friends forward. (Don't miss this part, starting at 20:00)
  5. Enjoy learning about Lynn's business model and the different income streams she has created to sell her products.
  6. How Lynn's business has become a destination location!

Connect with Lynn and Emma's Friends

Emma's Friends has closed. We wish Lynn and her family all the best!

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The post Episode 7: Lynn Elko: Emma’s Friends Soaps and Lotions [Podcast] appeared first on Indie Business Network®.


Donna Maria Coles Johnson hosts the Indie Business Podcast, a resource for creative entrepreneurs who build their livelihoods from their craft. This isn't about abstract theory; it's the tangible, often gritty reality of running a small business centered on handmade goods and independent making. Each episode features a conversation with an American maker who has navigated the unique challenges of turning passion into profit. You'll hear firsthand accounts of product development, marketing on a shoestring budget, the complexities of e-commerce, and the personal resilience required to persevere. The discussions go beyond simple success stories to explore the lessons learned from setbacks, the evolution of a brand, and the practical strategies that actually work in a crowded marketplace. Tune in for honest talk about sales, sourcing, work-life balance, and the community that sustains the indie business spirit. This podcast serves as both a compass and a companion for anyone on the path to building a sustainable, creative enterprise, offering actionable insights and genuine inspiration directly from the voices who are living it every day.
Author: Language: en-us Episodes: 100

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