Maker Stories: Episode 61: D’Shawn Russell of Southern Elegance Candle Company [Podcast]

Maker Stories: Episode 61: D’Shawn Russell of Southern Elegance Candle Company [Podcast]

Author: Donna Maria Coles Johnson November 1, 2017 Duration: 48:27

Welcome to Episode 61 of the Indie Business Podcast! Today’s Maker Story introduces you to D’Shawn Russell of Southern Elegance Candle Company in Raeford, North Carolina. D’Shawn, a teacher by trade, started making candles as appreciation gifts for her co-workers. Everyone raved about them, so she started selling them at the local farmer’s market and…

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Donna Maria Coles Johnson hosts the Indie Business Podcast, a resource for creative entrepreneurs who build their livelihoods from their craft. This isn't about abstract theory; it's the tangible, often gritty reality of running a small business centered on handmade goods and independent making. Each episode features a conversation with an American maker who has navigated the unique challenges of turning passion into profit. You'll hear firsthand accounts of product development, marketing on a shoestring budget, the complexities of e-commerce, and the personal resilience required to persevere. The discussions go beyond simple success stories to explore the lessons learned from setbacks, the evolution of a brand, and the practical strategies that actually work in a crowded marketplace. Tune in for honest talk about sales, sourcing, work-life balance, and the community that sustains the indie business spirit. This podcast serves as both a compass and a companion for anyone on the path to building a sustainable, creative enterprise, offering actionable insights and genuine inspiration directly from the voices who are living it every day.
Author: Language: en-us Episodes: 50

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