#313 - Betting Big on a Podcasting Conference: New Features and Entrepreneurial Insights

#313 - Betting Big on a Podcasting Conference: New Features and Entrepreneurial Insights

Author: Tiago Ferreira October 12, 2023 Duration: 14:04

I have some exciting news to share - our company has decided to sponsor a podcasting conference in Berlin as part of our marketing strategy. I'll be discussing our experimentation with different approaches like cold emails and automation, as well as our current focus on sponsoring conferences. Join me as I talk about my goals for attending the conference, the frustrations of non-business tasks, and the constant feeling of dissatisfaction that entrepreneurs often experience. Plus, I'll be sharing a new feature we've developed and inviting you to join me at an upcoming event in Berlin.


Links

Join The WBE Community

Try PodSqueeze

Sponsor the podcast

Buy WBE Merch

Buy The Bootstrapper's Guide

DM me on Twitter


Timestamps

The conference sponsorship [00:01:29]

Thiago discusses the marketing strategy of trying different channels and scaling successful ones, including sponsoring a podcasting conference.


Testing conferences as a marketing strategy [00:02:37]

Thiago explains the decision to test sponsoring smaller conferences to reach target users and evaluate the return on investment.


Challenges with company infrastructure and bureaucracy [00:07:01]

Thiago expresses frustration with setting up the company infrastructure, dealing with taxes, and the complexity of bureaucratic processes.


The worry of losing it all [00:10:57]

Thiago discusses the common concern among entrepreneurs about the fear of losing their money and success, even when they have achieved significant wealth.


The excitement and frustrations of being an entrepreneur [00:11:54]

Thiago reflects on the excitement and fulfillment of working for himself, but acknowledges the frustrations that come with being an entrepreneur. He emphasizes the importance of loving what you do in order to succeed.


Introducing the new video clips feature [00:12:59]

Thiago announces a new feature on their platform: video clips. He explains that this feature has the potential to attract more traffic and shares his excitement about its potential success. However, he mentions that he currently lacks the time and energy to fully focus on it.


Tiago Ferreira is a full-time builder, an Indie Founder who operates without venture capital, turning ideas into revenue-generating startups entirely on his own terms. This podcast is the audio journal of that specific journey, focused on the craft of entrepreneurship and the tangible goal of hitting $100,000 in annual recurring revenue. You’ll hear Tiago’s own candid reflections-the wins, the setbacks, and the daily lessons learned while bootstrapping. The conversations extend beyond his own desk, featuring interviews with other entrepreneurs who understand the grind of building something from nothing. It’s a deep dive into the practical realities of independent creation, from product development and marketing to mindset and sustainable growth. Tuning into this podcast feels like getting real talk from a fellow maker who’s in the trenches, making it a valuable companion for anyone navigating the often solitary path of building a business with autonomy at its core. The focus remains squarely on actionable insights and shared experiences within the indie maker community.
Author: Language: English Episodes: 100

Indie Founder
Podcast Episodes
#374 - Managing a Business While In Parental Leave [not-audio_url] [/not-audio_url]

Duration: 32:22
In this episode, I catch you up on the latest life and business updates. I reflect on the privilege and challenges of being an indie entrepreneur, especially as my co-founder João becomes a new father and takes parental…
#373 - Saying No, Even to Yourself: Avoiding Founder Burnout [not-audio_url] [/not-audio_url]

Duration: 13:46
In this episode, I speak about the importance of saying no—not just to others, but also to myself and my own ideas. I reflect on feeling overwhelmed by work and the many projects that compete for my attention, and I real…
#372 - Growing a Bootstrapped Empire Without Social Media [not-audio_url] [/not-audio_url]

Duration: 16:51
I speak about our strategy for 2026 and why distribution is key for our bootstrapped products. I share how SEO is working better for us than social media, and how we’re building a universe of interconnected products usin…
#371 - Twitter Fights and Product Launches [not-audio_url] [/not-audio_url]

Duration: 28:36
I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads un…
Indie Founder Podcast Trailer [not-audio_url] [/not-audio_url]

Duration: 1:20
Welcome to the Indie Founder Podcast—a show where I (Tiago) share my journey from software engineer to full-time indie maker. In this podcast, I talk about building bootstrap businesses like Podsqueeze—ventures grown wit…
#369 - Selling Podsqueeze? What Happened in 2025 Changes Everything! [not-audio_url] [/not-audio_url]

Duration: 54:21
In a conversation with my co-founder we speak about why we’re not selling Podsqueeze in 2026, our MRR numbers, tackling churn, and the challenges of B2B vs. B2C. I explain our SEO strategy and why we invested $1,500 in a…
#368 - Why I Spent $1,500 on a Domain for My SaaS [not-audio_url] [/not-audio_url]

Duration: 19:04
I share why I bought my most expensive domain ever for $1,500 and break down the strategy behind it. I talk about the shift from product development to mastering distribution, especially through SEO. I discuss the differ…
#367 - We Just Moved In To Our Own Office [not-audio_url] [/not-audio_url]

Duration: 24:43
I share the story behind getting our first dedicated Podsqueeze office in Portugal. I talk about the challenges of moving from a co-working space, hunting for a budget-friendly place, and doing DIY renovations with my co…